Market Focus Inc., a provider of automated marketing solutions since 1992, has announced a joint partnership with The Hershman Group, a provider of training and marketing solutions through the OriginationPro Marketing System.Click to continue

WFG National Title of Washington, a Seattle-based subsidiary of WFG National Title Insurance Company, has named Tom Hollenbeck as its senior acount manager for the Lender Division. Hollenbeck will drive business development in the mortgage lending segment for WFG National Title of Washington. He brings to the company 23 years of industry experience, all with one of the nation’s largest title insurance companies. He was most recently a senior account manager there, maintaining lender relationships in King and Pierce counties of Washington State.Click to continue

The one thing that successful branch managers have in common is that they have a plan in place for consistent recruiting. When you consider the fact that one good recruit adds approximately $24,000 a year to your personal income, it’s not hard to see why success-minded managers MAKE TIME to focus on their recruiting strategy. They understand that the highest and best use of their time is to recruit producers who can bring in the loans rather than working longer hours to bring in the loans themselves.Click to continue

Once you have exhausted all of your past clients, contacts and referral partners with the new Home Affordable Refinance Program (HARP) product, what’s next? You will want to start thinking about other forms of generating new business in the marketplace with this program. There are more than 27 million Fannie Mae and Freddie Mac loan holders nationwide who have no idea about HARP 2.0. The goal here is to find your audience within this large group and get yourself in front of them, or better yet, get them to come to you.Click to continue

Referrals are the lifeblood of any successful mortgage firm and mortgage professional. Do right by a homebuyer, illustrate expertise in navigating the mortgage system, and credibility is built with the client. “Use my guy,” says the client to family, friends and co-workers. “He really knows his stuff.”Click to continue

PrimeSource Mortgage, the wholly-owned mortgage lending subsidiary of PSM Holdings, has announced that Senior Vice President Rick Roque will be speaking and moderating a panel at the Northwest Housing Summit at the Emerald Downs Race Track, located at 2300 Emerald Downs Drive in Auburn, Wash.Click to continue

Each month, National Mortgage Professional Magazine will focus on one of the industry's top players in our "Mortgage Professional of the Month" feature. Our readers are encouraged to contact us by e-mail at newsroom@nmpmediacorp.com to be considered for a future "Mortgage Professional of the Month" feature article.Click to continue

Mortgage Success Source has announced that it is hosting its Mortgage Leadership Today event, Sunday-Tuesday, Sept. 9-11 at The Mirage Hotel and Casino in Las Vegas. Mortgage Leadership Today features specialized sessions for mortgage industry leadership and top-producing loan originators looking to secure their future in the ever-changing industry, highlighted by former Florida Gov. Jeb Bush’s keynote speech, “Leading in a Climate of Change.”Click to continue

Over the past several years, there has been a significant increase in interest in the "New School" of digital marketing. This New School focuses on e-mail and social media to deliver messages, whereas the "Old School" uses printed letters, postcards and newsletters. This New School looks especially attractive to salespeople by offering the ability to reach large numbers of clients and business partners with visually appealing messages, at a low perceived cost per message. It is also not as messy as the Old School, and is without the hassles of printing and mailing.Click to continue

“You’re in Good Hands,” and after reading this article, you won’t “Just Do It” and will “Think Different” when it comes to rolling out your marketing strategy. Hopefully, you will think that this article is “The Real Thing” and it will leave you thinking “You Can Have it Your Way” and now “Impossible is Nothing.” If you can you get through the poor grammar and sentence structure in the first few sentences, you will probably recognize these slogans and quickly name the companies they are associated with.Click to continue