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Marketing

How to Ensure Lasting Partnerships When Hiring Branch Managers

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Hiring within the mortgage industry is challenging, given that every company is in competition to set itself apart. Hiring branch managers in many ways presents more of a challenge, given that branch management positions require employees who can both maintain autonomy and act as successful brand representatives. The process for hiring such a complicated position, then, cannot simply be about a basic search and initial training. Instead, the hiring process can be broken down into three stages, all of which are crucial when hiring branch managers: preparation, selection, and maintenance.Click to continue

Getting Started on Facebook

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There are more than 1.11 billion active users a month on Facebook and 50 million-plus business pages, according to a 2013 study by StatisticBrain.com. That is just too large a number to ignore as a business. However, it can seem overwhelming when trying to start out on Facebook. There are many options and capabilities, but when you are just starting out, there are a few things you should know. One thing to remember is that Facebook is different for each user.Click to continue

Have You Seen a Dip in Your Marketing Results?

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It’s never a good idea to try and develop your own marketing campaign until you’ve found multiple types of marketing that work for you. If the big word in the industry is HARP (the Home Affordable Refinance Program), don’t try to go against the grain and market for something that isn’t working. The public is well-aware of the changes in the mortgage industry, and is keeping up on buzz words like “FHA STREAMLINE” and “HARP.” Find a marketing means that works for you and your budget and get to work.Click to continue

Pre-Existing Business Relationships and Affiliate Marketing

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Question: What is a "Pre-existing Business Relationship" and its effect on affiliate marketing?

Answer: At its core, the pre-existing business relationship is a relationship between a “person” or “persons” (i.e.,residential mortgage lender and originators) and consumers, based on these three rudimentary criteria:

1. A financial contract between the person and the consumer that is in force on the date a solicitation covered by the affiliate marketing provisions is sent to the consumer;Click to continue

Happy and Healthy Employees

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Do you want happy and healthy employees? Do you want to be a part of a great working environment? How do you foster a culture that embodies happiness and health?Click to continue

Perfecting Your Inbound Marketing Pitch

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When a new prospect responds to your marketing efforts, you must be prepared to feed every need that the client may have. From the moment you pick up the phone, you have about 60 seconds to sell yourself and keep them interested. Sounds easy right? While many people think they can “close” based on their rates and services, the reality is that the borrower must be sold on “you.” Persuading others to think you are cool and interesting is no easy task.Click to continue

Mortgage Returns Launches New Spring Marketing Campaign

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Mortgage Returns has announced that it has launched its Spring Purchase Program enabling mortgage lenders to increase purchase business and referrals during the upcoming home buying season.

The Spring Purchase Program incorporates two postcards and a three-touch email campaign to customers, prospects and referral partners. It also provides a referral card for the recipient to give to family and friends. The goal of this campaign is to help mortgage originators thrive in a purchase market by filling their pipeline with leads.Click to continue

​NMP's Visionary Organizations

Future and Beyond

Every once in a while, an organization comes along, an organization that sets trends, remains ahead of the curve and sets a bar by which all others strive to attain. This month, we take a look at a sampling of these organizations, organizations that we have deemed “Visionary” for their inspiration to always strive to improve and go above and beyond to assist their clients, but ones that have successfully navigated an ever-changing mortgage industry marketplace. We present to you the following movers and shakers in the industry and the leaders behind them.Click to continue

Marketing Compliance Corner: Social Media Revisited

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Here are some interesting facts: 93 percent of marketers use social media for business, which means only seven percent of businesses do not use social media. The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+, and social media is the number one activity on the Web (Belle Beth Cooper, @bellebethcooper, July 16, 2013).Click to continue

Relationship Marketing: Tips to Build Long-Term Client Relationships

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Successful businessowners can tell you who their first client was, and chances are they still serve that client today. Business success relies heavily upon establishing long-term relationships. These relationships go beyond the one-time sale; they provide value to clients on a regular basis. Companies that work on long-term relationships with clients have higher revenues since it costs six to seven times more to acquire a new client than to cultivate an existing client.Click to continue