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Eight Tips to Writing Great Copy for Direct Mail

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When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your ideal prospect. The physical look has to be eye catching enough to catch their attention, but remember “content is king” for a reason. Below are some tips to remember when writing the copy for your direct mail marketing. If you cannot engage your reader, you won’t see the return you are anticipating.Click to continue

Seven Steps to Achieving Great Results From Your Presentations


The shift from a refi market to purchase market has loan originators out in the marketplace more than ever. As a result, they are making more presentations … or at least they should be! When it comes to getting the most out of this opportunity, there are seven important tips LOs will want to keep in mind when presenting to groups of real estate agents.Click to continue

Why Your Web site Sucks … and How to Fix It

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Your Web site sucks. I say this with a high degree of confidence even though I haven't seen it. And just how can I make such a blanket statement? Because it is generally true of most Web sites. They do, in fact, suck!

Don’t throw in the towel just yet though. You can fix your site. You might even be able to get leads from it for once.Click to continue

Creating a Balanced Attack: How Good Defense Helps Fuel Mortgage Sales

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There’s a saying in most major professional sports: “Defense wins championships.” It’s safe to assume that the team that reaches football’s Super Bowl, or basketball’s World Series, hockey’s Stanley Cup or basketball’s Finals knows how to score and put a lot of “points on the board.” But it’s the team that is better able to stop the other team from scoring that takes home the trophy. In other words, your defense better be good.Click to continue

Personal Branding: The Critical Piece to Content Marketing


Personal branding is about who you are and what you stand for. When a personal brand identity is developed, it creates a story, and when developed correctly, a purposeful story that others can connect, trust, share and refer too. Personal branding has taken on a major role in marketing because of the ability to grow and nurture online communities with the purpose of building sustainable networks. These networks are critical when bridging the gap between mortgage professionals, real estate agents and consumers.Click to continue

United Wholesale Mortgage Upgrades Its Broker Tools


United Wholesale Mortgage (UWM) has announced the formation of a new Marketing Center and has also completely reskinned its mobile app, UMobile. UWM’s Marketing Center is a completely free benefit for its partners that allows brokers and correspondents to eClick to continue

The Elite Performer: Interpret and Invest in Your Ideas

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Like they say, everything in life starts with an idea. Ideas are defined and construed as mental representational images of some object. They can also be abstract concepts that do not present as mental images. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature of human beings. That brings up a good point.Click to continue

How to Bridge to Higher Sales


Andre is very successful at attracting mortgage prospects and refinancing existing clients. But as rates increase and more adjustable clients have already moved to fixed rate loans, it has become harder to make money. Andre would love to talk to his past borrowers about investing their home equity for retirement, but he doesn’t know how to start the conversation.Click to continue

Motive and Opportunity

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My first advice to a young loan officer just starting out with my company would be to immediately go out and buy a brand new house, a new car and to charge up all of their credit cards. This way, they would be heavily in debt and be forced to do lots of loans. I say this jokingly, but truth be told, money is one of the best motivators for people. It becomes addictive. The more you make, the more you want to make.Click to continue

A Beginner’s Guide to Facebook Advertising


Let me start with a confession: I have made a lot of mistakes with paid advertising. My goal is for you to avoid those same mistakes and, hopefully, save yourself a lot of money in the process. If only I had a basic set of principles to work from when I started advertising on Facebook over four years and $20,000-plus ago.Click to continue