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Marketing

Perfecting Your Inbound Marketing Pitch

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When a new prospect responds to your marketing efforts, you must be prepared to feed every need that the client may have. From the moment you pick up the phone, you have about 60 seconds to sell yourself and keep them interested. Sounds easy right? While many people think they can “close” based on their rates and services, the reality is that the borrower must be sold on “you.” Persuading others to think you are cool and interesting is no easy task.Click to continue

Mortgage Returns Launches New Spring Marketing Campaign

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Mortgage Returns has announced that it has launched its Spring Purchase Program enabling mortgage lenders to increase purchase business and referrals during the upcoming home buying season.

The Spring Purchase Program incorporates two postcards and a three-touch email campaign to customers, prospects and referral partners. It also provides a referral card for the recipient to give to family and friends. The goal of this campaign is to help mortgage originators thrive in a purchase market by filling their pipeline with leads.Click to continue

​NMP's Visionary Organizations

Future and Beyond

Every once in a while, an organization comes along, an organization that sets trends, remains ahead of the curve and sets a bar by which all others strive to attain. This month, we take a look at a sampling of these organizations, organizations that we have deemed “Visionary” for their inspiration to always strive to improve and go above and beyond to assist their clients, but ones that have successfully navigated an ever-changing mortgage industry marketplace. We present to you the following movers and shakers in the industry and the leaders behind them.Click to continue

Marketing Compliance Corner: Social Media Revisited

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Here are some interesting facts: 93 percent of marketers use social media for business, which means only seven percent of businesses do not use social media. The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+, and social media is the number one activity on the Web (Belle Beth Cooper, @bellebethcooper, July 16, 2013).Click to continue

Relationship Marketing: Tips to Build Long-Term Client Relationships

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Successful businessowners can tell you who their first client was, and chances are they still serve that client today. Business success relies heavily upon establishing long-term relationships. These relationships go beyond the one-time sale; they provide value to clients on a regular basis. Companies that work on long-term relationships with clients have higher revenues since it costs six to seven times more to acquire a new client than to cultivate an existing client.Click to continue

Preparing For 2014: A Year of Transition That’s Likely to Be One Bumpy Ride

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The year 2014 is shaping up to be a transitional one for the residential mortgage industry. Home prices are likely to continue to improve, albeit more slowly than over the past 24 months, when the narrowing of the spread between real estate-owned (REO) and retail sales was the biggest driver of visible home price appreciation (HPA). Thousands of pages of new rules and regulations (care of the regulatory experiment known as Dodd-Frank) will go into effect. Banks will continue to shrink their mortgage lending and servicing operations, and non-banks will continue to grow.Click to continue

REMN Wholesale to Connect With Broker Community During Cross-Country Tour

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In an effort to further support and connect with brokers and bankers across the country, REMN Wholesale has recently begun a tour of major mortgage industry events to meet face-to-face with industry colleagues and share ways the company can help them grow their business. Coinciding with the tour’s stop at the 31st Annual MBA-NJ Regional Conference in Atlantic City, REMN Wholesale will be celebrating the company’s 25 years of success with a gala event at the Revel resort’s HQ Club on Wednesday, March 12.Click to continue

Prosperity Home Mortgage Chooses Mortgage Returns' TRUE CRM Solution

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Mortgage Returns has announced that Prosperity Home Mortgage LLC, has enrolled in Mortgage Returns’ TRUE CRM solution, which enables lenders to strengthen relationships with customers, prospects and referral partners to drive revenue and profitability.Click to continue

New Year, New Opportunities: Strategies to Improve Your Sales Efforts

Sunny Sky/Credit: Comstock

It’s a new year, which means new opportunities to get ahead in your selling environment. Take some time to reflect on strategies used last year, and evaluate what did work well and what did not work so well. Because the mortgage industry is always changing, it is important to keep your sales team ready with smart practices.

To help you start the new year strong and stay ahead of the competition, we have outlined some key strategies that will help transform your sales efforts for the year.Click to continue

Generating New Leads With Direct Mail: Back to the Basics

Mailbox/Credit: Comstock Images

It’s a new year, you have a new budget, you’re ready to try new lead generation techniques, and you’ve decided on direct mail. Well, okay, so the concept of direct mail as a lead generation tool has been around forever, but maybe you tried one mailer in the past and got zip. Or maybe you paid your daughter to stuff envelopes and she tried to help by writing, “I can get you a great loan!” on the outside of the envelope, and guess what? Dismal results.Click to continue