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Marketing

Marketing Compliance Corner: Lead Purchase Compliance

Compliance Pic/Credit: Phil Ashley

Mortgage companies and loan officers augment their marketing efforts with purchases of “leads.” The expansion of the Internet and a reduction in the expense of communication has led to an expansion of lead sources-companies that focus only on generating leads for the mortgage industry. These companies tout specific leads for targeted groups or loan programs, such as a home equity conversion mortgage (HECM) or the Home Affordable Refinance Program (HARP).Click to continue

TagQuest Customer Spotlight on Keith Brewer, President of Liberty United Mortgage Holiday Marketing Tips: Mortgage Direct Mail Is Back!

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Choose whether you are going to market through the holidays or not ... some people do and some people don’t. That’s what makes marketing through the holidays so interesting. If you choose to market, understand that your expected response rates should be less than usual. That being said, you should also expect to close at a much higher rate as well. People who are purchasing and refinancing their homes during the holidays are MOTIVATED. That’s why close ratios go up. For each person who decides not to market during the holidays, there is another who decides to stick with it.Click to continue

The Four Elements of a Perfect Marketing Plan

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Every business needs marketing in order to grow, and mortgage professionals are no exception. Investing in effective marketing strategies grows your business by attracting more clients, building the loyalty of your current clients, and building your company’s brand in general. Looking into marketing can be daunting for some business owners, so let me show you the 4 elements you should definitely be implementing in order to put together the most complete marketing plan possible. Combining these four elements will bring your company the best marketing results.Click to continue

NAMB Sales & Marketing Tips for Today's Mortgage Professional Keeping in Contact

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In a previous article in National Mortgage Professional Magazine, we discussed five disciplines to incorporate into each work day to keep your pipeline full. In addition to meeting strategic partners daily, the importance of daily communication with at least 10 clients or strategic partners is a must.Click to continue

Finding and Attracting Customers in 2013

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Growing your business is essential and finding qualified prospects can be extremely difficult. Having a reliable marketing campaign enables you to grow at your own pace and plan for the future, no matter where the mortgage industry takes you. These three factors MUST be considered before setting out to accomplish this task:Click to continue

When to Stop Thinking

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“Overthinking” marketing is a common error many brokers and lenders make when putting forward the best effort for their marketing approaches. Oftentimes, the best thoughts lead them down the path to failure. This can be attributed to thinking from the wrong perspective. Lenders and brokers without much experience will put forward what they think is the best as it suits their personal taste instead of looking at their approach from the eyes of their target consumer.Click to continue

NAMB Sales & Marketing Tips for Today's Mortgage Professional - Sharpening Your Skills: A Daily Practice

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At the beginning of the year, I suggested five disciplines to incorporate into your daily routine, to keep your pipeline full. The easiest of the five, but most overlooked discipline, involves keeping yourself at the absolute forefront of industry trends, legislation, compliance and regulation. Keeping informed of up-to-the minute market changes and legislation is vital to being a true expert, which is exactly what our clients need and deserve. We owe it to them to not only be able to answer all of their questions, but also to educate them about the mortgage industry in general.Click to continue

Mortgage Returns Announces New Marketing Initiative

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Mortgage Returns has announced the company has enhanced its technology and services to enable mortgage originators to maximize their ROI by marketing more effectively to their customers, prospects and referral partners. Enhancements enable mortgage originators to do the following:

►Automatically upload new customers and prospects from the LOS directly into Mortgage Returns;

►Order direct mail straight from Mortgage Returns’ new Storefront marketing solution;

►Reach Spanish-speaking customers with one-to-one direct mail and email marketing;Click to continue

The Power of Video Marketing for Mortgage Professionals

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Marketers have several options when it comes to which medium to choose for their marketing. You basically have three main choices: Words, Pictures and Videos. Let’s analyze these options, so we can understand the marketing power that lies in video communication. I think small businesses don’t use nearly enough video on their websites and social media outlets. It’s understandable considering making a great video is a little more involved than the other forms, but the marketing benefits far outweigh the effort it takes to put one together.Click to continue

Facebook "Likes" Turn to Profit

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Facebook is known as the apex of all social media sites. Facebook overcame it's predecessor, MySpace, and even it's close adversary Twitter cannot boast as many registrations and daily participants. Every second of the day, people are posting statuses, sharing pictures, and “Liking” things that catch their interest. It's the fastest, most versatile form of communication and form of sharing that our society has had to date. Facebook “Fan Pages” haven't always been around, but once they were announced, groups, companies and advertisers jumped for joy.Click to continue