Mortgage Returns has announced the launch of a new marketing program with a money-back guarantee. Mortgage Returns’ first guaranteed marketing program focused on the challenge of customer retention. As mortgage rates reached record lows, Mortgage Returns assessed its customer’s databases and found that nearly 60 percent of homeowners needed a professional loan review.Click to continue

eLynx has announced that it has hired Alec Cheung to serve as vice president of marketing. Cheung will oversee product planning and management, internal and external marketing communications, brand management, and public relations. Cheung will be based in the company’s Cincinnati headquarters. In addition to his duties related to the strategic marketing of products and solutions, he will be responsible for positioning eLynx’s growth strategy, including developing opportunities in new and existing markets. Click to continue

Market Focus Inc., a provider of automated marketing solutions since 1992, has announced a joint partnership with The Hershman Group, a provider of training and marketing solutions through the OriginationPro Marketing System.Click to continue

WFG National Title of Washington, a Seattle-based subsidiary of WFG National Title Insurance Company, has named Tom Hollenbeck as its senior acount manager for the Lender Division. Hollenbeck will drive business development in the mortgage lending segment for WFG National Title of Washington. He brings to the company 23 years of industry experience, all with one of the nation’s largest title insurance companies. He was most recently a senior account manager there, maintaining lender relationships in King and Pierce counties of Washington State.Click to continue

The one thing that successful branch managers have in common is that they have a plan in place for consistent recruiting. When you consider the fact that one good recruit adds approximately $24,000 a year to your personal income, it’s not hard to see why success-minded managers MAKE TIME to focus on their recruiting strategy. They understand that the highest and best use of their time is to recruit producers who can bring in the loans rather than working longer hours to bring in the loans themselves.Click to continue

Once you have exhausted all of your past clients, contacts and referral partners with the new Home Affordable Refinance Program (HARP) product, what’s next? You will want to start thinking about other forms of generating new business in the marketplace with this program. There are more than 27 million Fannie Mae and Freddie Mac loan holders nationwide who have no idea about HARP 2.0. The goal here is to find your audience within this large group and get yourself in front of them, or better yet, get them to come to you.Click to continue

Referrals are the lifeblood of any successful mortgage firm and mortgage professional. Do right by a homebuyer, illustrate expertise in navigating the mortgage system, and credibility is built with the client. “Use my guy,” says the client to family, friends and co-workers. “He really knows his stuff.”Click to continue

PrimeSource Mortgage, the wholly-owned mortgage lending subsidiary of PSM Holdings, has announced that Senior Vice President Rick Roque will be speaking and moderating a panel at the Northwest Housing Summit at the Emerald Downs Race Track, located at 2300 Emerald Downs Drive in Auburn, Wash.Click to continue

Each month, National Mortgage Professional Magazine will focus on one of the industry's top players in our "Mortgage Professional of the Month" feature. Our readers are encouraged to contact us by e-mail at newsroom@nmpmediacorp.com to be considered for a future "Mortgage Professional of the Month" feature article.Click to continue

Mortgage Success Source has announced that it is hosting its Mortgage Leadership Today event, Sunday-Tuesday, Sept. 9-11 at The Mirage Hotel and Casino in Las Vegas. Mortgage Leadership Today features specialized sessions for mortgage industry leadership and top-producing loan originators looking to secure their future in the ever-changing industry, highlighted by former Florida Gov. Jeb Bush’s keynote speech, “Leading in a Climate of Change.”Click to continue