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American Customer Satisfaction Index (ACSI)

STRATMOR Launches Customer Satisfaction Monitor

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The STRATMOR Group, a team of consultants that specialize in all aspects of mortgage lending, in conjunction with CFI Group, have launched MortgageSAT, a customer survey and analytics application that captures consumer feedback and allows lenders to measure and respond to borrower satisfaction. The program uses the patented technology of the American Customer Satisfaction Index (ACSI), which was developed at the University of Michigan’s Ross School of Business and gauges satisfaction across over 50 industries.Click to continue