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Approved Financial Corporation

Mortgage marketing 101: Weathering the storm

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What do you do when the phone stops ringing? When wholesale lenders fold? Guidelines are tightening to unbearable levels? When home prices plummet? When government regulation is agonizing? For the last several years, it has been a broker’s market. If you opened an office and provided good service, the phone rang and you earned a nice living. Well, Mr. and Mrs. Cleaver … Wally and the Beav are losing their home in Mayfield!Click to continue

Maximize your profits: Adopt orphan customers

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Orphan mortgages and customers are previously closed and unclosed loans of mortgage brokers that are no longer employed by your company. When these brokers leave, they usually do not take their loans or customers with them. Take advantage of these leftovers and turn them into a gourmet feast for you!

Systematically review each unclosed loan in your office. Think of creative ways to close these orphans in a way in which your former colleague did not think. Review each unclosed loan to establish a new relationship with them.Click to continue