Have you stubbornly refused to jump on board with social media? Do you dismiss all entreaties by friends and family members to sign up on Facebook? If so, it may be time to rethink your stance, particularly when it comes to your mortgage business. In 2011, first-time homebuyers made up 40 percent of the market. According to the National Association of Realtors (NAR), the average age of those buyers was 31 years-old. Ninety-five percent of those first-time homebuyers under the age of 44 used the Internet to buy their homes.Click to continue
It’s a common theme that runs through any “winning at selling” course: People buy from a person, not a company. It’s a solid theory, and as a consumer, I fully embrace it as truth. I want to know who I’m dealing with, and I expect most of you do as well. Let’s face it, if we’re not buying something at the lowest cost as we would at Wal-Mart or Target, we want to know and like the person who is getting our hard-earned dollars. When we purchase a home, the best that many of us can do is work with a broker who has earned our trust and our money.Click to continue
Do you know what you want in your loan origination system (LOS)? If you’ve been in the industry for awhile, you have a pretty good idea, and you may have spent months finding just the right system for your company. Perhaps, though, there is a slight nagging concern that your system may not be as efficient as it could be, or as easy to use as you’d like it to be, or even able to fit your needs as they change.Click to continue
Everything we do as business owners is designed to keep our company at the forefront of any potential client’s mind. But as we spend our time developing the perfect slogan, taking the perfect picture or designing the perfect flyer, we often forget the most important thing—the client!
Remember the song titled above by Simple Minds from the 80s? That’s what I’m talking about. What may be perfect to us may not resonate the same way with the clients we seek. We must always keep the client in our minds as we seek to market to them. It’s not about us.Click to continue
In the past several years, we have seen many modern day advances develop in the banking arena. As consumers, we are thrilled to be able to bank online, get text alerts or check balances on our smartphones, and we still revel in drive-through convenience. As bankers, technological advances help streamline your processes and allow you to accomplish more with fewer resources.Click to continue