The NMP Blog

News From NAMB: April 21, 2017

Submitted by John Councilman on April 21, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

You Have to Identify the Problems Before You Find Solutions

Submitted by David Lykken on April 17, 2017Sometimes, as leaders in the mortgage industry, we have to deal with difficult situations. We encounter problems in our organizations for which we need to quickly find solutions before they get out of hand. However, the temptation is always there to simply ignore the problems in hopes that they'll go away. We may try to downplay them or brush them under the rug. We don't want those big, hairy... Read More

News From NAMB: April 13, 2017

Submitted by John Councilman on April 13, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Boredom: The Single Greatest Contributor to Turnover

Submitted by David Lykken on April 13, 2017Have you ever brought someone onto your team that didn't turn out exactly how you expected? Perhaps they showed great ambition at first, working hard and growing quickly. But then, over time, they started to plateau until they abruptly left for a new job. Situations like this can leave those of us in leadership scratching our heads. How can people who seem so interested in our organizations when... Read More

News From NAMB: April 6, 2017

Submitted by John Councilman on April 06, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Reviewing Your Processes: Work Smarter, Then Harder

Submitted by David Lykken on April 05, 2017The people I work with in the mortgage industry are, for the most part, go-getters. They're always on the move, always pushing forward, constantly in a flurry of motion. Of course, there's nothing wrong with this mindset. Certainly, we get more done by moving than we do by standing still. And yet, there is something to be said for slowing things down on occasion and moving forward more... Read More

News From NAMB: March 30, 2017

Submitted by John Councilman on March 30, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Which Matters More: Products, Pricing or Processes?

Submitted by David Lykken on March 29, 2017

A lot of companies focus on products. They try to build a better mousetrap. It makes sense. The product is what people see; it's the tangible thing that they buy. It's what they go shopping for. If you can offer a better product, then you're sure to succeed, right?

  Another thing that many organizations focus on is pricing. If you can't offer a substantially different product, then the... Read More

Exploring the World of Audience Modeling

Submitted by Leah Roling on March 28, 2017Where will you get your next customer? The idea of using data to create audience profiles to become more customer centric in marketing campaigns should be at the forefront of answering this very question. We need to change the way we think about targeting our customers from a farming mentality to a hunting mentality. This paradigm shift is real not just suggested anymore. Foot traffic is minimal... Read More

The Story Behind My Number One Best-Selling Book–“My First Home”

Submitted by Shashank Shekhar on March 28, 2017After years of helping first-time homebuyers with their financing needs to purchase a home I have taken everything I have learned and compiled it into my new book. My First Home: A Step-by-Step Guide to Achieving the Ultimate American Dream is an easy-to-understand and comprehensive guide that is a must-read for anyone who wants to someday have a place to call their own.   In just over a month... Read More