The NMP Blog

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage

Submitted by on Thu, 2016/08/25 - 4:12pm

Recently, the Mortgage Banking Association (MBA) announced that the October 2016 edition of Mortgage Banking magazine, a publication that has heavily impacted my own career as well as that of many others in the industry—will be the last edition to be printed. All of the news is going digital. There has been a mixed reaction to this and, as much a fan of digital media as I am, even I am sad to see it going away.

Submitted by on Mon, 2016/08/22 - 11:39am

The intrepid agency created to protect consumers is about to add another quagmire for mortgage lenders. The Consumer Finance Protection Bureau (CFPB) will be expanding the capability of its Web site to allow consumers to comment on and rate how a mortgage company they have complained about handled their issue. Here's an excerpt from the CFPB's blog:

Submitted by on Mon, 2016/08/22 - 11:12am

On the August 15 episode of my Lykken on Lending podcast, we had the opportunity to interview Dustin Demeritt, director of Marketing Communications at Radius Financial. During our conversation, Dustin discussed how the "Interruption model" of marketing is no longer working for organizations.

Submitted by on Thu, 2016/08/18 - 3:55pm

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage

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Submitted by on Thu, 2016/08/18 - 3:40pm

There is a lot to be afraid of in our world today. It seems like every day, we hear about a new terrorist attack or political crisis going on somewhere in the world. The temptation is always there for us to stop living our lives, lock the doors, and order everything we need on the Internet. This mentality is not confined to our personal lives, though. It's also true in business.

Many leaders in business are risk averse. We fear what could happen if we make a mistake so, instead, we just stick with the status quo. We don't want to change anything, because making a change means taking a risk. Things are fine the way they are. Why rock the boat? It may end up capsizing!

Submitted by on Tue, 2016/08/16 - 9:07am

One of the key concepts I use in my consulting is the principle of "Start With Why," introduced by leadership thinker Simon Sinek. Before you worry about what you're selling or how you'll go about selling it, it's important to ask yourself why you're doing it in the first place. Why are you in the business you are in? What drives you? What is your purpose? If you don't ask this question, your work will end up mediocre at best, and catastrophic at worst.

Submitted by on Fri, 2016/08/12 - 4:17pm

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. 

Submitted by on Fri, 2016/08/12 - 3:56pm

The mortgage industry has become an increasingly crowded marketplace in recent years. Like many other industries, the Internet has leveled the playing field. Because consumers can find just about all the information they want, mortgage organizations no longer differentiate with rates and services that once set them apart. More and more, it's getting difficult to offer something truly unique to customers.

Submitted by on Tue, 2016/08/09 - 1:20pm

On the Aug. 1 episode of my Lykken on Lending podcast, we had the opportunity to discuss marketing and brand strategy with mortgage industry marketing experts Seroka and Associates. One of the most interesting things that came up in the conversation is the very definition of a brand. Many people mistakenly think that a brand is the same thing as a logo. While a logo certainly should do a good job of conveying your brand, it's actually a very small part.

Submitted by on Mon, 2016/08/08 - 5:35pm

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