The NMP Blog

Leadership Means Living in the Future

Submitted by David Lykken on August 22, 2016

Recently, the Mortgage Banking Association (MBA) announced that the October 2016 edition of Mortgage Banking magazine, a publication that has heavily impacted my own career as well as that of many others in the industry—will be the last edition to be printed. All of the news is going digital. There has been a mixed reaction to this and, as much a fan of digital media as I am, even I am sad to... Read More

One Way Street

Submitted by Sue Woodard on August 22, 2016

The intrepid agency created to protect consumers is about to add another quagmire for mortgage lenders. The Consumer Finance Protection Bureau (CFPB) will be expanding the capability of its Web site to allow consumers to comment on and rate how a mortgage company they have complained about handled their issue. Here's an excerpt from the CFPB's blog:

"… we intend to give consumers the... Read More

Leadership and the Interruption Model

Submitted by David Lykken on August 18, 2016

On the August 15 episode of my Lykken on Lending podcast, we had the opportunity to interview Dustin Demeritt, director of Marketing Communications at Radius Financial. During our conversation, Dustin discussed how the "Interruption model" of marketing is no longer working for organizations. Essentially, this model is all about trying to get the attention of customers by interrupting them in... Read More

News From NAMB: August 18, 2016

Submitted by John Councilman on August 18, 2016

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Are You Driven by Hope or by Fear?

Submitted by David Lykken on August 16, 2016

There is a lot to be afraid of in our world today. It seems like every day, we hear about a new terrorist attack or political crisis going on somewhere in the world. The temptation is always there for us to stop living our lives, lock the doors, and order everything we need on the Internet. This mentality is not confined to our personal lives, though. It's also true in business.

Many... Read More

Start (Your Interview) With “Why:” A Key to Successful Hiring

Submitted by David Lykken on August 12, 2016

One of the key concepts I use in my consulting is the principle of "Start With Why," introduced by leadership thinker Simon Sinek. Before you worry about what you're selling or how you'll go about selling it, it's important to ask yourself why you're doing it in the first place. Why are you in the business you are in? What drives you? What is your purpose? If you don't ask this question, your... Read More

News From NAMB: August 12, 2016

Submitted by John Councilman on August 12, 2016

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Differentiation: Why the Message Matters More Than Ever

Submitted by David Lykken on August 09, 2016

The mortgage industry has become an increasingly crowded marketplace in recent years. Like many other industries, the Internet has leveled the playing field. Because consumers can find just about all the information they want, mortgage organizations no longer differentiate with rates and services that once set them apart. More and more, it's getting difficult to offer something truly unique to... Read More

Your Brand Is More Than a Logo

Submitted by David Lykken on August 08, 2016

On the Aug. 1 episode of my Lykken on Lending podcast, we had the opportunity to discuss marketing and brand strategy with mortgage industry marketing experts Seroka and Associates. One of the most interesting things that came up in the conversation is the very definition of a brand. Many people mistakenly think that a brand is the same thing as a logo. While a logo certainly should do a good... Read More

News From NAMB: August 4, 2016

Submitted by John Councilman on August 05, 2016

You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More