The NMP Blog

News From NAMB: March 30, 2017

Submitted by John Councilman on March 30, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

Which Matters More: Products, Pricing or Processes?

Submitted by David Lykken on March 29, 2017

A lot of companies focus on products. They try to build a better mousetrap. It makes sense. The product is what people see; it's the tangible thing that they buy. It's what they go shopping for. If you can offer a better product, then you're sure to succeed, right?

  Another thing that many organizations focus on is pricing. If you can't offer a substantially different product, then the... Read More

Exploring the World of Audience Modeling

Submitted by Leah Roling on March 28, 2017Where will you get your next customer? The idea of using data to create audience profiles to become more customer centric in marketing campaigns should be at the forefront of answering this very question. We need to change the way we think about targeting our customers from a farming mentality to a hunting mentality. This paradigm shift is real not just suggested anymore. Foot traffic is minimal... Read More

The Story Behind My Number One Best-Selling Book–“My First Home”

Submitted by Shashank Shekhar on March 28, 2017After years of helping first-time homebuyers with their financing needs to purchase a home I have taken everything I have learned and compiled it into my new book. My First Home: A Step-by-Step Guide to Achieving the Ultimate American Dream is an easy-to-understand and comprehensive guide that is a must-read for anyone who wants to someday have a place to call their own.   In just over a month... Read More

How Improving Your Business Processes Can Make the World a Better Place

Submitted by David Lykken on March 24, 2017You might think this is silly at first, or at least a little bit over the top. Business processes are not typically thought of as inspirational. Most people don't look at their lives and think they can fix their problems by streamlining their business processes at work. But over the years, I've come to believe that the way we do our work may affect us much more than we think. And fixing our... Read More

News From NAMB: March 24, 2017

Submitted by John Councilman on March 24, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

News From NAMB: March 17, 2017

Submitted by John Councilman on March 17, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way. Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More

TGIM: The Opportunity in Employee Engagement

Submitted by David Lykken on March 15, 2017I recently game across a statistic in poll that I found utterly shocking: 85 percent of employees in the workforce feel disengaged in their jobs. 85 percent! That's 17 out of every 20 employees! It's easy to see a statistic like this, shrug our shoulders, and move on, but take a moment and let that sink in. If the trend is consistent in your own organization, that means that you only have a very... Read More

Lead by Listening: Giving Your People a Voice

Submitted by David Lykken on March 10, 2017When we typically think of a leader, we think of the person everyone else is listening to. Whether its the front man for a band, the quarterback for a football team, or an office manager, the story is the same. The leader calls the shots. The leader gives the orders. The leader has the floor.   But is it possible that a leader could be something more? We expect the leader to be in charge, but how... Read More

News From NAMB: March 9, 2017

Submitted by John Councilman on March 09, 2017You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources.  News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to you, often in a fun way.  Best of all, it is free to NAMB members. News From NAMB is sponsored exclusively by United Wholesale Mortgage. ... Read More