DocMagic Inc. has announced that Jeremy Davis, an employee of Franklin American Mortgage Company based in Tennessee, is the Grand Prize winner in its "Vote for DocMagic" campaign, the company’s first Facebook contest. DocMagic has embraced gamification as a tactic for quickly building out its online following. The contest, which ran from October through December of 2012, resulted in the company’s online followership increasing by 350 percent.Click to continue

DocMagic Inc. has announced that hundreds of industry Facebook users have visited the company’s Facebook page at facebook.com/docmagicinc, voted for DocMagic's mascot for President and been automatically registered to win an expense-paid trip to Washington, D.C. The company announced the contest Oct.Click to continue

We talk a lot about generating business. It’s the name of the game. We want more and strategize for more. We think of everything from what are the right tactics, how many do we need, how do we implement them, who are the right referral sources, where do you find them, when you find them, how do you get them to actually want to meet you, how do you develop a relationship that actually generates referrals. We talk, we train, we plan and we prospect, but we may have left out one really, really important component … who is our competition?Click to continue

Thanks to the rapid expansion of social media, getting the word out on the Internet about your company or business is easier than ever and is something that you, or someone in your office, can do for free. Facebook, LinkedIn, Twitter and Google+, among others, are all tools you can use without cost right now to interact with new prospects and existing clients as well as to drive those prospects and clients to your Web site.Click to continue

Your customers are active people that want real-time information about the mortgage market. Social networking allows your company to get your message across quickly, and with easy-to-master tools. Merriam Webster defines social media as “Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”Click to continue

To tweet, or not to tweet, that is the question. Whether ‘tis nobler in the mind, to speak one’s mind and to suffer the slings and arrows of outrageous followers, or to take up tweets against a sea of flotsam, and by engaging, win out. To tweet, to Post, to hashtag, to Follow and, by doing so, end the boredom of a thousand re-tweeters.Click to continue

DocMagic Inc. has added a social media component to its company marketing and will use a gamification strategy to quickly build a following on Facebook. Each Facebook user to like the company’s page can “Vote for DocMagic” and be automatically entered into a contest that will see one lucky winner and a guest win an expense-paid trip to Washington, D.C.Click to continue

Social media has begun to grow tremendously throughout the business world. A simple video on YouTube can now cross the globe in less than a day. Though companies have begun to test the social media waters, there are countless that have not yet tapped into its true potential. The few that have been able to tap into its potential cannot deny the beneficial impact that social media has on any business.Click to continue

Early on, something told me I needed to move my business to the Internet. It was the mid-1990s, before the Web really took off, when many of my colleagues and I began using e-mail. Almost instantly, I saw this simple communication device as a means to connect with other professionals and get the word about my business. I started a Friday morning e-mail distribution to a group of real estate agents, writing about things that were happening in real estate and in the mortgage industry—things I thought others would want to know and to keep my name out there.Click to continue

Actually, lots of people (under the age of 35) do! It’s all about Facebook and Twitter. This is one of the efficient ways that the younger set go about their daily business. They are: Very public; very brief; very specific and targeted; very honest; and very community-minded. Gone are the days of the mega-corporation with a virtually invisible board of directors and high-paid executives.Click to continue