Let me start with a confession: I have made a lot of mistakes with paid advertising. My goal is for you to avoid those same mistakes and, hopefully, save yourself a lot of money in the process. If only I had a basic set of principles to work from when I started advertising on Facebook over four years and $20,000-plus ago.Click to continue
Are you tired of relying on real estate agent referrals for your livelihood? It doesn't have to be that way. It shouldn't be that way … there are other ways. In fact, my entire business was built without ever soliciting an agent. You can do the same.
Donuts and coffee
We are told that the key to mortgage success is simple; get the most agents. Grab the donuts, the coffee and pound the pavement kid.Click to continue
The hardest challenge in content marketing is providing quality content that meets consumer needs and interests. Real estate agencies and marketers now have some help: Say It Visually’s Real Estate Explanations Library, a collection of more than 100 short videos from the company’s licensing subsidiary, Fast Forward Stories. The new library addresses a broad range of questions for real estate consumers, while giving real estate agents and marketers low-cost, ready-to-share video content with their own branding and information. Click to continue
In the thralls of the go-go 1990s, young professionals seemed to have it all. Flush with college degrees and the cash from good-paying jobs, the generation not only embraced the American Dream—they built it bigger and better than any previous generation had before. Not content with the quaint Cape Cods and split-level colonials inhabited by their parents and grandparents, the group sprung for McMansions in sprawling suburbs or sophisticated condos in the city.
Then the housing market crashed.Click to continue
President Barack Obama will answer questions from U.S. homeowners, renters and prospective buyers this Wednesday, Aug. 7, at 10:00 a.m. PDT/1 p.m. EDT in a live-streamed event entitled Zillow Presents: A Better Bargain for Responsible Homeowners: President Obama Answers Your Questions. The event will take place the day after President Obama's housing policy speech in Phoenix. Zillow Inc. will host the President during a virtual housing roundtable discussion.Click to continue
CoreLogic announced the launch of GoMLS 2.0, a mobile productivity application for multiple listing service (MLS) providers. Compatible with any MLS system, GoMLS gives real estate professionals access to in-depth listing and property data from their Apple iPhone, iPad and Google Android devices, plus the ability to extend mobile search functionality to their home buying and selling clients. GoMLS 2.0 introduces a new feature called Home Assist that allows real estate agents and consumers to collaborate remotely on the home search process using their mobile devices.Click to continue
DocMagic Inc. has announced that Jeremy Davis, an employee of Franklin American Mortgage Company based in Tennessee, is the Grand Prize winner in its "Vote for DocMagic" campaign, the company’s first Facebook contest. DocMagic has embraced gamification as a tactic for quickly building out its online following. The contest, which ran from October through December of 2012, resulted in the company’s online followership increasing by 350 percent.Click to continue
DocMagic Inc. has announced that hundreds of industry Facebook users have visited the company’s Facebook page at facebook.com/docmagicinc, voted for DocMagic's mascot for President and been automatically registered to win an expense-paid trip to Washington, D.C. The company announced the contest Oct.Click to continue
We talk a lot about generating business. It’s the name of the game. We want more and strategize for more. We think of everything from what are the right tactics, how many do we need, how do we implement them, who are the right referral sources, where do you find them, when you find them, how do you get them to actually want to meet you, how do you develop a relationship that actually generates referrals. We talk, we train, we plan and we prospect, but we may have left out one really, really important component … who is our competition?Click to continue
Thanks to the rapid expansion of social media, getting the word out on the Internet about your company or business is easier than ever and is something that you, or someone in your office, can do for free. Facebook, LinkedIn, Twitter and Google+, among others, are all tools you can use without cost right now to interact with new prospects and existing clients as well as to drive those prospects and clients to your Web site.Click to continue