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Compliance and Marketing 2013: Safely Growing Your Business and the Safest New Marketing Strategy!

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If you have ever done a significant amount of marketing, you have probably ran into or heard of others running into problems with compliance (hoops to jump through to keep your marketing compliant). The mortgage industry and your marketing strategy are heavily regulated by the Federal Trade Commission (FTC) and now the Consumer Financial Protection Bureau (CFPB).Click to continue

Coffee, Tea or Bank?

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There are many choices for a prospective loan officer (LO) in this industry. First, they can choose whether to work for a bank, independent mortgage company, net branch or broker. Then, they can choose whether to be a “street LO,” work on “inbound” leads with a company that advertises, or work inside a real estate office, a builder site or a bank branch. Even when they arrive at their designated locale, they will have plenty of choices as to how they will go about their business, such as purchasing leads or becoming a referral-based LO.Click to continue

Want to Recruit Successfully? Then Start Talking About the Right Things

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I get the following question in some shape or form just about every month from my clients who are managers … “I am trying to grow my company, but it is tough to lure top producers, and even the lower-level producers just want to hear about our commission plan. How can I start a meaningful conversation with viable candidates?”Click to continue

Finding and Attracting Good Customers is All About Preparation

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Growing your business is essential, and finding those perfect prospects can be extremely difficult. The benefits of having a reliable marketing campaign are having the ability to grow at your own rate, and plan for the future no matter where the mortgage industry takes you. The following three factors MUST be considered before setting out to accomplish this task.Click to continue

NMP Mortgage Professional of the Month: Raymond Bartreau, Founder and CEO of Best Rate Referrals and HARPMortgageLeads.com

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Each month, National Mortgage Professional Magazine will focus on one of the industry's top players in our "Mortgage Professional of the Month" feature. Our readers are encouraged to contact us by e-mail at newsroom@nmpmediacorp.com to be considered for a future "Mortgage Professional of the Month" feature article.Click to continue

Make Real Estate Agents Your Soldiers!

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The age-long question of, “the best way to gain and keep relationships with real estate agents” is becoming more obvious … you must give them business to get their business. Of course it isn’t as simple as it sounds. It takes strategic planning, research and the right relationships to help you achieve this goal.Click to continue

New Communications Tool Designed to Streamline LO Operations

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Mortech has announced the release of the new Marksman Communication Package, designed to help loan officers shorten response times to leads and streamline overall communication with borrowers. The Marksman Communication Package offers a new line of features to mortgage originators, increasing live phone interaction with customers, without the need to add additional, expensive technology or equipment.Click to continue

The Five Essentials of Every Mortgage Web Site

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It’s 2011, as I’m sure you’ve noticed, and almost every business has a Web site. We are living in the digital age and people expect you to have one too. If your mortgage company does not have a Web site, do you think your business is suffering? In order to compete in this crowded marketplace, you need a site specifically designed to attract, guide and capture your prospects’ attention. If your site doesn’t do that, it is costing you valuable leads.Click to continue

What Could be Better Than Zero-Cost Marketing?

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From experience, I can tell you that building a repeat and referral business can be done with virtually no cost and who wouldn’t want that? Zero is certainly the right price. By using the right tools, you can build a tremendous marketing or prospecting base with virtually no additional expense except good effort. In these economic times, you are almost negligent if you’re not using creative marketing ideas.Click to continue

LeadPoint Launches LeadClass Quality Scoring System

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LeadPoint, an online exchange facilitating lead transactions between buyers and sellers, has announced that the company has completed the rollout of their proprietary LeadClass Quality Scoring System for mortgage leads. The LeadClass Quality Scoring System benefits buyers by segmenting mortgage leads based on their expected level of performance and allowing buyers to bid on these individual segments. With this improved segmentation buyers are better able to acquire the leads that best suit their operational needs.Click to continue