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Mary Beth Doyle

LoyaltyExpress Unveils New Web Marketing Platform


LoyaltyExpress has announced the release of PromotionalMaterials, its innovative web-to-print platform for retail banks and mortgage companies. PromotionalMaterials serves as a centralized repository for high-impact sales and marketing collateral.Click to continue

Strike Up the Band

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When it comes to mortgage marketing, many initiatives come to mind. Helping loan officers manage databases; sending out thank you cards and gifts for recently closed loans; creating sales flyers and promotional materials for relationship support/education; generating scripts and conditions for telephone campaigns; and e-mailing customers, partners and prospects with time-sensitive information in an effort to capture more business.Click to continue

The Secret to Better Marketing


Aristotle once said, "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." This is especially true when it comes to marketing. It takes a consistent approach to turn your book of business into closed loan production. But with a busy spring ahead, you may not have enough time to stay in touch with clients, partners and prospects in a meaningful way. Fortunately, there’s a simple methodology that can save time and money.Click to continue

Make the Most of an Extra Day


What would you do with an extra day? Since 2012 is a Leap Year, it’s a great time to find out. Ambitious professionals look at 24 extra hours as an opportunity. Staying ahead of the competition is all about making the most of every minute.

Why not utilize the extra time as an incentive to re-assess business development strategies? Start by calculating how effectively you currently engage customers, partners and prospects. And if there is a way to do it better, make it happen.Click to continue

New Year’s Resolutions


There’s an old proverb that says, “Tomorrow belongs to the people who prepare for it today.” As we begin a new year, it’s important to focus on maximizing business through strategic, proactive marketing. But that’s easier said than done. Reaching out to all your clients, partners and prospects in an effective way takes valuable time and resources. Fortunately, LoyaltyExpress provides comprehensive, cost-effective solutions that motivate your book of business to take action.Click to continue

Laboring Over Ineffective Marketing


Now is a great time to get back to basics and to reassess the core strategies of your business. Don’t work harder, work smarter. Let’s look at methodologies that top-producing loan originators (LOs) incorporate into their business for ongoing success:Click to continue

Marketing Success: Shifting From Methods to Methodologies


How often do you rely on methods in your business instead of methodologies? It’s probably more often than you think. As the leading mortgage marketing company in the United States–and one of the Top 500 Fastest Growing Companies in the nation--LoyaltyExpress thrives on the ability to consistently identify methods of behavior and actions that hold back loan officers, banks, and mortgage companies from realizing true performance and success–and establishing methodologies for improvement.Click to continue

Generating New Business is Easier Than You Think


We have all learned from the earliest days of school to rely on fundamental strategies for success. Yet when it comes to the mortgage industry, only a small percentage of executives and development initiatives. As a result, the average mortgage entity has become accustomed to 20 percent of loan officers producing 80 percent of the business. This is something that can be (and should be) avoided.Click to continue

Truth in Marketing

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With all of the dramatic changes that have impacted the mortgage industry, none of us should be surprised by the enlightenment that resulted from the real “truth” in lending that surfaced as a result of years of unacceptable standards and guidelines. Anyone could get a loan (no documentation required) … really?Click to continue