Urban Financial of America Announces Name Change to Finance of America Reverse

Urban Financial of America LLC has announced that it has changed its name to Finance of America Reverse LLC. The name change reflects adoption of the branding of parent company Finance of America Holdings LLC. As a result of the ownership of Finance of America Reverse and the recent acquisition of several additional mortgage entities which are part of Finance of America Mortgage LLC, the Finance of America companies have become one of the largest non-bank originators in the U.S.

“Unifying the Finance of America Holdings brands is a key step in establishing the wide diversity of products and services available to our customers. Finance of America will be synonymous with all types of lending, and reverse mortgages are a key component of that business. Changing our name also increases transparency and assists us in placing all consumers into the product that best serves their lifestyle,” said Kristen Sieffert, President of Finance of America Reverse.

Finance of America Reverse was founded in 2003 and has licensed retail and wholesale divisions in most U.S. states and Puerto Rico.