If Santa Claus Was Choosing a Second North Pole HQ …

Dec 01, 2017

While Jeff Bezos keeps the commercial real estate world on edge in choosing the second headquarters city for Amazon, the folks at Redfin decided to help another prominent entrepreneur—in this case, Santa Claus, pick a second North Pole location for his toy manufacturing operations.

Using a criteria list including home affordability, bakeries per capita, toy-making talent, snowfall, Transit Score and nearby Amazon fulfillment centers, Redfin picked Cleveland, which also has cred as the location for the holiday perennial movie “A Christmas Story.”

“Santa would feel right at home in Cleveland because we’re so full of holiday cheer and the people here really embrace winter,” said Joe Rath, a Redfin Agent in Cleveland. “Clevelanders even surf Lake Erie in winter before it freezes. We have Christmas concerts at Severance Hall featuring the Cleveland Orchestra, Playhouse Square performs all the holiday favorites and Winterfest in Public Square is always vibrant.”

The other top 10 cities designated for North Pole 2 were Detroit; Buffalo, N.Y.; Pittsburgh; Cincinnati; Chicago; St. Louis; Newark, N.J.; Minneapolis; and Atlanta. Redfin, however, opted not to offer suggestions for a location to serve as the second headquarters for the Land of Misfit Toys.

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Phil Hall

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Dec 01, 2017

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