Formerly the chief marketing officer, Nicole Booth steps up to lead the company.
QC Ally, a Boston-based provider of web-based loan quality control and audit solutions, on Wednesday announced the appointment of a new chief executive officer.
Nicole Booth, a former Rocket Mortgage executive, was named to the role after previously serving as chief marketing officer.
Booth has extensive background in regulatory affairs, business strategy, and the mortgage industry, the company said in a news release, adding that her unique skills “will help drive the fast-growing company’s core pillars of partnership, excellence, and quality.”
She joined QC Ally in July 2022 after previously leading efforts on digital closing acceptance as executive vice president of public affairs at Notarize, and as vice president of public policy at Rocket Mortgage.
“I’ve spent the past seven months diving head-first into understanding the importance and opportunity for innovation in loan quality certainty from the unique perspective of industry leaders, GSEs, and the QC Ally team,” Booth said. “I am humbled to be surrounded by industry veterans that are collectively championing enterprise loan quality. Heading into the new year, I look forward to leading QC Ally as we help our client partners realize true loan quality certainty.”
Marcia Davies, COO of the Mortgage Bankers Association (MBA) and founder of mPower, said she is “thrilled” for Booth.
“Having worked with her for years, I know Nicole will successfully lead the company,” Davies said. “I’m looking forward to continuing to work closely with Nicole to move the real estate finance industry forward through active engagement on the MORPAC Steering Committee and within the mPower community.”
As Booth steps into her new role, QC Ally’s Chief Innovation Officer Kristin Broadley, also a former Rocket Mortgage executive, will take over the company’s marketing efforts. Broadley, who joined QC Ally in October last year, is a regular industry speaker and will continue to use that platform “to help weave the threads of innovation, product, and service to build QC Ally’s brand, create awareness, and drive thought leadership,” the company said.
In addition, the company said, Donna Gibson will remain as chief operating officer and president.
“Over the past decade, we’ve provided an unmatched client partner experience,” Gibson said. “With the addition of sought-after industry leaders like Nicole and Kristin, I’m ecstatic to advance our tech-enabled service to help even more financial institutions gain lending clarity and certainty.”
QC Ally said it also hired Melissa Peregord as the new chief growth officer. Peregord has 25 years of experience in building relationships and growth strategies, it said. She spent more than the last decade in the mortgage industry in various roles, including within the Rocket Family of Companies.
“One of our goals when we acquired QC Ally was to build an unmatched team of trailblazers that could take the company into the future,” said Michael Detwiler, mortgage industry veteran and IC partner. “With Nicole taking on her expanded role as CEO alongside the rest of the leadership team – including Donna, Kristin, Melissa, and CIO Greg Crozier – I am confident we have found our Dream Team.”
Founded in 2000 as Inco-Check, QC Ally was acquired in May 2022 by Narrow Gauge Capital and was rebranded in August.