David Hall, a veteran of Michigan's mortgage industry, has announced the launch of Hall Financial. Headquartered in Birmingham, Mich., the new company will provide expertise counsel and guidance through Federal Housing Administration (FHA) loans, reverse mortgages, loan modifications, zero-down rural development loans, conventional loans and government incentives. 

"With the broad changes in programs and guidelines over the past few years, it's my goal with the launch of Hall Financial to take the uncertainty and confusion out of the mortgage process and create a trusting and knowledgeable environment that will result in a satisfying experience for our customers," said Hall. "I want to set a new standard in the industry by combining the product offerings and services of a large, national mortgage company, mixed with the exceptional personal attention that customers can expect from a hometown company."

Hall said that the skilled, experienced team he has assembled combined with the company's commitment to customer service will be the key to Hall Financial's higher levels of satisfaction. "Our staff will know which direction to point customers in, based on their existing situation, and counsel them through the complicated mortgage process," said Hall.

His previous experience includes eight years as senior vice president and chief marketing officer of one of the largest mortgage lenders in the country. For seven years, Hall hosted a nationally-syndicated radio program that focused on mortgage and real estate. The show became the number one real estate radio program in the nation reaching listeners in 35 cities across the country and ultimately evolved into a successful television show hosted by Hall as well.

For more information, visit www.hallfinancialcorp.com.