Featured Articles

Ask Brian: A simple formula for direct marketing success
What I am about to share with you is so simple you might not even believe it. So please stay with me. It could be that big “aha!” you’ve been wondering about all this time that will finally explain why your marketing may not be working as... Read more
FHA Insider: FHA SWAT Teams--Don’t be in the line of fire!
On April 2, 2009, the Federal Housing Administration (FHA) issued Mortgagee Letter 09-12, which deals with the importance of lenders and brokers having good credit policies and quality control plans in place. This letter didn’t get much... Read more
The cosmology of our current financial and economic crisis
Allow me to share with you the observations of a mortgage market analyst who has been plying his trade for nearly 32 years. I spent a decade working for a Fortune 500 company, four years working for medium-sized companies, and almost two... Read more
Yield spread premiums: Compensation or kickback?
Legitimate compensation or an illegal referral fee (kickback) … really two existentially different and diametrically opposed concepts! Each claims reference to the yield spread premium (YSP). An entire class of financial institutions... Read more
Mortgage brokers discover six figure incomes in non-mortgage business loan opportunities
With more than three million foreclosures anticipated this year, the federal government becoming more restrictive and the entire mortgage industry in turmoil, it is essential for mortgage brokers to “think outside of the box.” Some have... Read more
Value Nation: Why appraisal management companies are important
Lately, appraisal management companies (AMCs) have been in the news. In fact, few people had heard of AMCs until recently. Perhaps that is because they are business-to-business entities, usually not catering to the general public. AMCs, by... Read more
Third-party originations: What the future may hold
When offering my opinions on the subject of the future prognosis for the mortgage broker industry, I have only one agenda and that is how to save the mortgage broker industry. I certainly do not speak for the Mortgage Bankers Association (... Read more
Trend Spotter: Hello … I’m calling about those 4.5 percent mortgage rates …
“Hello, I’m calling about those 4.5 percent mortgage rates I keep hearing about. Wait a minute … are you serious? You want me to pay points?” Yep … you’ve probably heard that gasp on the other end of the phone at least one too many times!... Read more
NMP’s Market Barometer: July 2009 Part II
Provided exclusively to National Mortgage Professional Magazine by David Beadle, president of BestInfo Inc., the BestRates cell, pager and e-mail rate alert service for mortgage industry subscribers. A reading of "1" has the lowest impact... Read more
Ask Brian: The five biggest reasons your direct mail doesn’t work
A common statement I frequently hear from clients goes something like this: “I hear direct mail works, but I have tried it and have received a very poor response.” Instead of trying to break down the process and discover why it isn’t... Read more