Featured Articles

How Using Social Media Live Streaming Can Generate More Leads
With the skyrocketing popularity of live video broadcasting, the year 2016 has confirmed that video content is king on social media. Companies across the globe are increasingly using the technology to reach fans, support customers and... Read more
Why Loan Officers Leave: Recruiting and Retention in the Mortgage Industry
As national sales manager for Castle & Cooke Mortgage, I have the opportunity to travel the country, meeting one-on-one with branch managers and loan originators in our extensive footprint, while scouting potential markets for... Read more
Don’t Let Fear Impede Your Social Business Strategy
The power of social media to develop business relationships is undeniable. Yet the mortgage industry has been slow to embrace it because of regulatory risk and fear of ever-changing technologies. But it’s time to face the fear and figure... Read more
Negative Equity: Effects, Data and Solutions
Last week, after years of research, I wrote a paper that detailed the urgent need for a refinance for negative equity or “underwater” non-Fannie Mae, non-Freddie Mac first mortgages, second mortgages and home equity lines of credit (HELOC)... Read more
How to Create a Facebook Fan Page … The Right Way
If you are trying to use social media to build your mortgage business, the question is no longer, “Why I should create a Fan Page on Facebook?” You know you need a Fan Page. The question now is how? I help loan officers create Facebook... Read more
The Power of Social Media
With such easy access through technology and social media, why wouldn’t you use it to your advantage to help build and improve your personal brand? According to National Association of Realtors (NAR), 69 percent of home shoppers who take... Read more
The Balancing Act
How creativity and compliance can live in mortgage lending social media harmony In this modern age, mortgage lending companies must not only support social media channels for their branches, but they should also be forward-thinking,... Read more
The Radical Shift in Recruiting You Should Know
Social media has changed the landscape in the way organizations conduct almost all aspects of business. It has affected marketing, communications and more. Because of this monumental shift, companies are deviating from the traditional ways... Read more
Credit unions maintained a 6.1 percent share of the mortgage market share in 2015
The Upfront Close: How to Stop the “Let Me Think About It” Objection
A client or prospect said, “Let me think about it.” You agreed and have spent several hours calling them to no avail. They have gone radio silent. But you were so sure they wanted to use you for the refi. A real estate agent seemed totally... Read more
MBA’s Secondary Market Conference Survey: A Report of Findings
This is the 16th time since 2008 that this survey of senior mortgage banking executives has been conducted and distributed. It is completed twice annually, at the Mortgage Bankers Association Annual Convention in October and at the MBA’s... Read more