Featured Articles

How to Create a Facebook Fan Page … The Right Way
If you are trying to use social media to build your mortgage business, the question is no longer, “Why I should create a Fan Page on Facebook?” You know you need a Fan Page. The question now is how? I help loan officers create Facebook... Read more
The Power of Social Media
With such easy access through technology and social media, why wouldn’t you use it to your advantage to help build and improve your personal brand? According to National Association of Realtors (NAR), 69 percent of home shoppers who take... Read more
The Balancing Act
How creativity and compliance can live in mortgage lending social media harmony In this modern age, mortgage lending companies must not only support social media channels for their branches, but they should also be forward-thinking,... Read more
The Radical Shift in Recruiting You Should Know
Social media has changed the landscape in the way organizations conduct almost all aspects of business. It has affected marketing, communications and more. Because of this monumental shift, companies are deviating from the traditional ways... Read more
Credit unions maintained a 6.1 percent share of the mortgage market share in 2015
The Upfront Close: How to Stop the “Let Me Think About It” Objection
A client or prospect said, “Let me think about it.” You agreed and have spent several hours calling them to no avail. They have gone radio silent. But you were so sure they wanted to use you for the refi. A real estate agent seemed totally... Read more
MBA’s Secondary Market Conference Survey: A Report of Findings
This is the 16th time since 2008 that this survey of senior mortgage banking executives has been conducted and distributed. It is completed twice annually, at the Mortgage Bankers Association Annual Convention in October and at the MBA’s... Read more
NMP Mortgage Professional of the Month: Rob Saunders, Divisional Vice President, Caliber Home Loans Inc.
Nine years ago, Rob Saunders achieved his first career milestone when he became a branch manager at Aegis Wholesale Corporation at the age of 28. He was in the right place, to be certain, but not at the right time—Saunders’ star was... Read more
Videos. Why?
Content marketing has taken the world by storm and that content is mainly in video format. Consumers watch at least two videos per day and most of that watching is happening on their mobile device. No, they are not all Millennials. People... Read more
OrigiNation: Appraisal Woes
We have an issue facing our industry in many markets. We simply have too many appraisal orders and appraisal demands, but not enough licensed appraisers. Appraisers are getting older on average and the barrier to entry and internship... Read more
Measuring Your ROI Through Social Media
Social media has become an accepted part of our everyday lives. Whether we are at home, work or play, social media is constantly around us … even when we aren’t plugged in. The visibility that the multitude of social media platforms... Read more