Think for a moment about how you are spending time today versus two years ago—how much time is spent closing a loan? Where does that extra time come from? If you are like most loan originators (LOs), you are spending less time focused on marketing. An automated, systematic approach would make a tangible difference in your results. Customer retention in the mortgage industry averages around 25 percent, which is too low to ensure long-term success.Click to continue

How many times have you watched the news, listened to the radio or read the paper and thought, “I could have been the ‘mortgage expert’ they interviewed.” If your answer is “many times,” this article is for you. As a public relations agent with clients scattered throughout different industries across the country, I would like to pass on five PR tips that will help you position yourself as the media’s local expert. Now, more than ever, our industry needs positive media exposure, so read on and get ready to be the media’s newest star!Click to continue