Thanks to the rapid expansion of social media, getting the word out on the Internet about your company or business is easier than ever and is something that you, or someone in your office, can do for free. Facebook, LinkedIn, Twitter and Google+, among others, are all tools you can use without cost right now to interact with new prospects and existing clients as well as to drive those prospects and clients to your Web site.Click to continue

Your customers are active people that want real-time information about the mortgage market. Social networking allows your company to get your message across quickly, and with easy-to-master tools. Merriam Webster defines social media as “Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”Click to continue

To tweet, or not to tweet, that is the question. Whether ‘tis nobler in the mind, to speak one’s mind and to suffer the slings and arrows of outrageous followers, or to take up tweets against a sea of flotsam, and by engaging, win out. To tweet, to Post, to hashtag, to Follow and, by doing so, end the boredom of a thousand re-tweeters.Click to continue

Whether you are still up in the air about social media or are convinced that it is something you need to do, this article will help you clarify the next step forward. Oftentimes, confusion about what the next step should be paralyzes us and stops us from doing anything to move forward. But that doesn’t help anything. So let’s dive into this idea of using social media as part of your mortgage marketing plan and lay out some fundamental steps that you need to take to make it work for you.Click to continue

Actually, lots of people (under the age of 35) do! It’s all about Facebook and Twitter. This is one of the efficient ways that the younger set go about their daily business. They are: Very public; very brief; very specific and targeted; very honest; and very community-minded. Gone are the days of the mega-corporation with a virtually invisible board of directors and high-paid executives.Click to continue

LenderMobile has launched several new features for its LenderMobile+ flagship application in response to user feedback, including a new Social Invite feature enabling loan agents to invite real estate agents or borrowers who also are using the iPad app to start a loan transaction in real-time.Click to continue

I hope not! But how can I say this? You must think I’m crazy right now. So, let me explain ...

I talk to many companies in the industry each day. Even many of the early adopters of social networking talk about their social strategies and how they have special departments set up exclusively to leverage various social venues. Their goals include the following ...Click to continue

Most people in sales remember their first cold call as pretty scary stuff. You could practice your approach until your face turned blue, but you never knew what was going to happen once you were on the phone with a borrower or meeting them face to face. The more you did it, however, the more comfortable it became.Click to continue

This month, you will find a variety of articles in this magazine covering a number of ways in which to market yourself and your company. While there are many great options out there, especially with the world of social media taking off, we wanted to focus on a different part of the marketing process: The message. No matter where you decide to spend your time, money and effort, if the message doesn’t work, your success will not be there.Click to continue

Social media and social networking are terms that have blown straight to the top of the list of over-used and over-analyzed techniques to build buzz for businesses in recent years. But why have they become so powerful in today’s marketplace? It’s simple … because they work. Unfortunately, presenting the wrong online persona and using these tactics incorrectly makes it easy to develop a hard-to-reverse negative trend about your brand.Click to continue