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social networking

Five Ways Google Glass Will Change Real Estate

In 2014, Google Glass will leave the testing roam and become available for consumers everywhere. The wearable tech from the search giant is the first of its kind and building hype as various industries race to use Glass to their advantage. The obvious players are there—social networks, photography, navigation—but real estate is already finding ways to use Glass in revolutionary ways.Click to continue

A Message From NAMB Communications Committee Chair Valerie Saunders

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As Communications Committee Chair of NAMB, I want to take this opportunity to stress the importance of staying in touch with your clientele. Whether you are a small business or a trade organization and your clientele is a past customer or a past member, the art of communication is a skill worth honing and keeping sharp. In this age of social networking, the Internet makes reaching out to your client database easier than ever before. Between Facebook, Twitter, LinkedIn and e-mail blasts, there is no reason why information cannot be quickly shared and at minimal expense.Click to continue

Using Social Media to Grow Your Business is Something You Can Do

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Thanks to the rapid expansion of social media, getting the word out on the Internet about your company or business is easier than ever and is something that you, or someone in your office, can do for free. Facebook, LinkedIn, Twitter and Google+, among others, are all tools you can use without cost right now to interact with new prospects and existing clients as well as to drive those prospects and clients to your Web site.Click to continue

Social Media Reaches the Mortgage Industry

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Your customers are active people that want real-time information about the mortgage market. Social networking allows your company to get your message across quickly, and with easy-to-master tools. Merriam Webster defines social media as “Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”Click to continue

Social Media and the Mortgage Biz … Boom or Bust?

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To tweet, or not to tweet, that is the question. Whether ‘tis nobler in the mind, to speak one’s mind and to suffer the slings and arrows of outrageous followers, or to take up tweets against a sea of flotsam, and by engaging, win out. To tweet, to Post, to hashtag, to Follow and, by doing so, end the boredom of a thousand re-tweeters.Click to continue

Four Steps to Integrate Social Media With Your Current Marketing Plan

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Whether you are still up in the air about social media or are convinced that it is something you need to do, this article will help you clarify the next step forward. Oftentimes, confusion about what the next step should be paralyzes us and stops us from doing anything to move forward. But that doesn’t help anything. So let’s dive into this idea of using social media as part of your mortgage marketing plan and lay out some fundamental steps that you need to take to make it work for you.Click to continue

Who Cares if She Just Gave the Baby a Bath and is Drinking Coffee?

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Actually, lots of people (under the age of 35) do! It’s all about Facebook and Twitter. This is one of the efficient ways that the younger set go about their daily business. They are: Very public; very brief; very specific and targeted; very honest; and very community-minded. Gone are the days of the mega-corporation with a virtually invisible board of directors and high-paid executives.Click to continue

LenderMobile Upgrades Its iPad App

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LenderMobile has launched several new features for its LenderMobile+ flagship application in response to user feedback, including a new Social Invite feature enabling loan agents to invite real estate agents or borrowers who also are using the iPad app to start a loan transaction in real-time.Click to continue

Does Your Mortgage Company Have a Social Strategy?

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I hope not! But how can I say this? You must think I’m crazy right now. So, let me explain ...

I talk to many companies in the industry each day. Even many of the early adopters of social networking talk about their social strategies and how they have special departments set up exclusively to leverage various social venues. Their goals include the following ...Click to continue

Jumping Onto the Social Media Bandwagon and Reaping the Profits

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Most people in sales remember their first cold call as pretty scary stuff. You could practice your approach until your face turned blue, but you never knew what was going to happen once you were on the phone with a borrower or meeting them face to face. The more you did it, however, the more comfortable it became.Click to continue