Marketing

The Detroit Pistons of the National Basketball Association (NBA) and Flagstar Bank have announced a multi-year corporate partnership deal that brands Flagstar Bank as the franchise’s first-ever jersey partner
The Detroit Pistons of the National Basketball Association (NBA) and Flagstar Bank have announced a multi-year corporate partnership deal that brands Flagstar Bank as the franchise’s first-ever jersey partner. The deal also designates Flagstar as the official banking and mortgage sponsor of the... Keep Reading....
​Alterra Home Loans has added a key strategic growth member to its senior management team, as Rene Rodriguez will join the company as its new chief learning officer
Alterra Home Loans has added a key strategic growth member to its senior management team, as Rene Rodriguez will join the company as its new chief learning officer. Rodriguez will take responsibility for growing the company’s sales leadership, as well as implementing a high-performance sales... more
When I was approached about writing an article from the “Millennial” perspective explaining my thoughts on the mortgage industry, buying a house, taking out loans, etc., my response was, “What thoughts?” As shocking (and quite honestly, shameful) as it may seem, I believe this—let’s call it, the... more
Multichannel marketing is the use of several marketing platforms to interact with potential customers
Multichannel marketing is the use of several marketing platforms to interact with potential customers in several ways within the same marketing campaign. For example: Direct Mail + Direct Mail Voice + PURL + E-mail Campaigns would be a multi-channel marketing campaign. Everyone gets a letter. Some... more
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has announced a new partnership with eEndorsements
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has teamed up with Massachusetts Mutual Life Insurance Company (MassMutual), the latest NAMB+ Endorsed Provider, on individual disability income insurance (DI) at discounted rates... more