Marketing

The Detroit Pistons of the National Basketball Association (NBA) and Flagstar Bank have announced a multi-year corporate partnership deal that brands Flagstar Bank as the franchise’s first-ever jersey partner
The Detroit Pistons of the National Basketball Association (NBA) and Flagstar Bank have announced a multi-year corporate partnership deal that brands Flagstar Bank as the franchise’s first-ever jersey partner. The deal also designates Flagstar as the official banking and mortgage sponsor of the... Keep Reading....
It’s 9:00 a.m. on a Monday morning. Bill Bailey arrives at work, pours a cup of coffee and sits down at his desk. Before starting his day, Bill decides to go online and search for a mortgage. Over the weekend, Bill and his wife spent several hours working through their finances trying to figure out... more
As a mortgage professional, you may wonder “Is direct mail dead?” It’s a common conversation going on amongst mortgage marketing experts today. Actually, the debate rages in every industry, but you deserve to know the truth about direct mail and how it personally affects your business. So here it... more
Freddie Mac has released the results of its Primary Mortgage Market Survey (PMMS), which found that both fixed-rate mortgage (FRM) rates eased slightly this week. The five-year hybrid ARM dropped back slightly to 4.81 percent, but the one-year ARM rates rose to 3.40 percent. With the 30-year FRM... more
U.S. house prices rose 0.7 percent on a seasonally adjusted basis from September to October, according to the Federal Housing Finance Agency’s (FHFA) monthly House Price Index. The previously reported 0.7 percent decrease in September was revised downward to a 1.2 percent decrease. For the 12... more