More Recent Articles

The Mortgage Bankers Association (MBA) has named Kim Newell associate vice president of Meeting and Advertising Sales.

Ellie Mae has announced that it has signed a definitive agreement to acquire Mortgage Returns, a provider of on-demand customer relationship

RealtyTrac has announced the launch of its enhanced Marketing List Lead Generation Platform, allowing customers to leverage RealtyTrac’s

Marketers often focus on the various components that make up direct mail pieces—graphics, copy, choice of mailer and the like—and ignore the grittier details of campaign tracking. However, it is this tracking—and specifically, A/B split testing—that will allow you to improve the results of your direct mail marketing and increase your return-on-investment (ROI).

Everyone knows direct mail CAN work, but it’s no secret that mail been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top mortgage brokers today.

Pages