Marketing

NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has teamed up with CalSurance to offer competitively priced professional liability insurance for NAMB members
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has teamed up with CalSurance to offer competitively priced professional liability insurance for NAMB members. “As a mortgage professional, I am regularly reminded of my... Keep Reading....
Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years
Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top mortgage brokers today. Better results than Internet leads, live transfers or online marketing.... more
“Whose cow is that?” “Well, let’s take a closer look. Oh, looks like it’s old Bubba Mills’ cow; it’s got a big ‘BM’ sizzled on its rear.” All summed up in a few words … branding is all about identity. For mortgage professionals, branding is vital because there are so many of you out there who you... more
​Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention, has entered the mortgage market through its acquisition of Best Rate Referrals
Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention, has entered the mortgage market through its acquisition of Best Rate Referrals. Founded in 2005, Best Rate Referrals is a mortgage marketing firm that offers a variety of lead... more
The Merriam-Webster Dictionary definition of “dead” is either a) No longer alive or b) Very tired. Anyone who spends time researching marketing trends has heard the rumor that e-mail marketing is dead, or at the very least, dying. Presumably when people say e-mail marketing is dead, they are not... more