Marketing

GTCR has announced the simultaneous signing and closing of the acquisition of Comergence Compliance Monitoring by Optimal Blue
GTCR has announced the acquisition of Comergence Compliance Monitoring by Optimal Blue.   Comergence is an SaaS mortgage technology business, and its network-based solutions allow mortgage investors to perform due diligence and ongoing monitoring of their third-party originators (TPOs). Comergence'... Keep Reading....
Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years
Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top mortgage brokers today. Better results than Internet leads, live transfers or online marketing.... more
“Whose cow is that?” “Well, let’s take a closer look. Oh, looks like it’s old Bubba Mills’ cow; it’s got a big ‘BM’ sizzled on its rear.” All summed up in a few words … branding is all about identity. For mortgage professionals, branding is vital because there are so many of you out there who you... more
​Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention, has entered the mortgage market through its acquisition of Best Rate Referrals
Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention, has entered the mortgage market through its acquisition of Best Rate Referrals. Founded in 2005, Best Rate Referrals is a mortgage marketing firm that offers a variety of lead... more
The Merriam-Webster Dictionary definition of “dead” is either a) No longer alive or b) Very tired. Anyone who spends time researching marketing trends has heard the rumor that e-mail marketing is dead, or at the very least, dying. Presumably when people say e-mail marketing is dead, they are not... more