Marketing

Social media’s most influential site is failing to enforce its own ban on advertising that encourages discrimination in housing, credit or employment
Social media’s most influential site is failing to enforce its own ban on advertising that encourages discrimination in housing, credit or employment.   The non-profit news source ProPublica released a study that showed how it was about purchase dozens of rental housing advertisements on Facebook... Keep Reading....
The other day, I witnessed what I would call one of the most pathetic attempts at a sales call I have witnessed in quite some time. I was visiting a new home community and waiting for my appointment to meet the sales rep. Although this builder has their own mortgage and title company, the sales rep... more
For the past eight years, building mortgage talent within the mortgage industry has been a roller coaster ride. It started with increased regulatory requirements followed by the bottom dropping out of the talent pool with the recession. As a result, the mortgage industry is just starting to embrace... more
If you are trying to use social media to build your mortgage business, the question is no longer, “Why I should create a Fan Page on Facebook?” You know you need a Fan Page. The question now is how? I help loan officers create Facebook pages all the time, and although creating a page is relatively... more
Credit unions maintained a 6.1 percent share of the mortgage market share in 2015
A client or prospect said, “Let me think about it.” You agreed and have spent several hours calling them to no avail. They have gone radio silent. But you were so sure they wanted to use you for the refi. A real estate agent seemed totally committed to referring business to you. She said, “Let me... more