Marketing

Waterstone Mortgage Corporation has announced the promotion of Ericka Smith to the role of Vice President of Marketing at the company's Pewaukee, Wis.-based corporate office
Waterstone Mortgage Corporation has announced the promotion of Ericka Smith to the role of Vice President of Marketing at the company's Pewaukee, Wis.-based corporate office. Smith has been with Waterstone Mortgage for more than two years, in the role of Marketing Manager, and has been instrumental... Keep Reading....
Multichannel marketing is the use of several marketing platforms to interact with potential customers
Multichannel marketing is the use of several marketing platforms to interact with potential customers in several ways within the same marketing campaign. For example: Direct Mail + Direct Mail Voice + PURL + E-mail Campaigns would be a multi-channel marketing campaign. Everyone gets a letter. Some... more
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has announced a new partnership with eEndorsements
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has teamed up with Massachusetts Mutual Life Insurance Company (MassMutual), the latest NAMB+ Endorsed Provider, on individual disability income insurance (DI) at discounted rates... more
The other day, I witnessed what I would call one of the most pathetic attempts at a sales call I have witnessed in quite some time. I was visiting a new home community and waiting for my appointment to meet the sales rep. Although this builder has their own mortgage and title company, the sales rep... more
For the past eight years, building mortgage talent within the mortgage industry has been a roller coaster ride. It started with increased regulatory requirements followed by the bottom dropping out of the talent pool with the recession. As a result, the mortgage industry is just starting to embrace... more