Home Equity

A practical workflow to reconnect with clients who need to sell first and start a useful conversation

More than 7 million small-business customers gain access to relationship pricing as Chase expands its mortgage business and completes its nationwide HELOC rollout

New co-branded home equity product puts HELOC financing at the point of sale as lenders compete for homeowners’ equity

More than half have researched debt consolidation, while 42% are considering tapping home equity to pay down card balances

The agent follows up with stalled applicants before returning them to an originator

California credit union adds HELOC and fixed-rate second-mortgage options as lenders compete for homeowners unwilling to refinance low-rate first mortgages

The next competitive advantage in lending is home equity. Sustainable growth requires tools purpose-built specifically for home equity

Texas version caps loans at $500,000, requires 680 credit scores, and excludes the company’s mortgage-payoff option

The integration reflects lenders’ growing push to originate second liens within mortgage divisions rather than separate consumer-lending operations

Median reported equity ranged from $130,000 to $425,000, giving loan originators a state-level view of borrowers’ potential second-lien capacity