In an age where the act of being “social” actually does happen in the comfort of your own home, office or car, the opportunity for business growth is increasingly more obtainable. Today, more than ever, the sales and marketing field has a real opportunity to take public relations to the next level, the individual level. The days of group categorization by way of one brand are long gone. In our current economy, we, as sales professionals, represent our company’s brand along side our own.Read more

Among leaders in the mortgage industry, social media are quickly becoming an integral part of almost every aspect of operations. The change is happening for a number of reasons, including:Read more

According to their company overview, Google's mission is “To organize the world's information and make it universally accessible and useful.”

With a commitment to provide its users with the most relevant search results in the shortest amount of time, Google's new Mortgage Rate Quote Comparison Ad Campaign appears to be well-positioned (pun intended) in light of the new Good Faith Estimate (GFE), encouraging borrowers to shop interest rates.Read more

Representatives of the National Association of Credit Management (NACM) have introduced the association’s dedicated blog, LinkedIn group and Twitter page. Read and comment on a diverse selection of newsworthy domestic and international B2B items, as well as industry and legislative updates, at the NACM blog, “Credit Real-Time: The Latest in Commercial Credit,” which can be accessed through www.nacm.org.Read more

Our cell phones, our cars, our games, our stores, our homes, and of course, our computers … we don’t just use the Web, we are the Web. The Internet is so pervasive, so much an integral part of our daily lives, it’s hard to believe that just eight years ago, half of the families in the United States did not have Internet connections. Now, according to Nielson NetRatings, more than 72 percent of households have Internet connections. No wonder the Web has become the dominant source of research, social interaction and commerce for business.Read more

You've heard the saying, “When times are tough, the tough get going.” Well I say, when times are tough, think outside the box. There are a few secrets some originators aren't sharing. These secrets, once learned, will allow you to expand your market, build credibility, and win new business.Read more