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Featured Articles

Notice of Action Taken

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Question: We are a mortgage broker. Recently, we submitted an application to two separate lenders. One of the lenders originated the loan, but the other one did not send out the notice of action taken to our borrower. Isn’t the other lender required to send that notice?Click to continue

Which Way is Housing Really Moving?

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The progress of the housing market appeared to continue on a two-steps-forward/one-step-back trajectory, with forward-looking news of the Federal Reserve’s decision to finally move away from tapering and a rise in average fixed mortgage rates coupled with a housing starts data that saw a double-digit percentage drop.Click to continue

NAMB National Conference Attendance Hits 10-Year High

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If this weekend’s annual conference for NAMB–The Association of Mortgage Professionals had an unofficial tune, it would be “Back in the High Life Again,” a reflection of the mortgage industry’s rebound and the spirit of those in the mortgage profession.Click to continue

David vs. Goliath in the World of Reverse Mortgages

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Few people have made a more vibrant impact on the reverse mortgage sector than Atare E. Agbamu. In his work as a broker, originator, columnist, book author, activist and consultant, Agbamu has been a champion of the reverse mortgage product and a tireless advocate for older consumers  the product was designed to support.Click to continue

A Beginner’s Guide to Facebook Advertising

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Let me start with a confession: I have made a lot of mistakes with paid advertising. My goal is for you to avoid those same mistakes and, hopefully, save yourself a lot of money in the process. If only I had a basic set of principles to work from when I started advertising on Facebook over four years and $20,000-plus ago.Click to continue

The Elite Performer: Is Your Brand Broken?

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First impressions are crucial in business and you only have about seven seconds to make your impact on potential customers. Impact is not only made by face-to-face meetings, but in all outlets available that will reflect who you are and what you do. We’re in a new generation of consumer research and expectations. Good or bad, your brand is out there and your audience is watching. In order to make a positive first impression, you must have a strong offline and online presence with a clear position of what you do different from others.Click to continue

Mortgage Marketing: How You Can Shine

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The news is out ... the first four months of 2014 have shown that the demand for home loans has plummeted, mortgage rates are increasing, Freddie Mac and Fannie Mae are being overhauled, and Wells Fargo cut 700 mortgage jobs. In the midst of all this gloom, there is a way to for you to shine…Click to continue