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Featured Articles

Defining a Settlement Service Provider

House and Money Scale

Question: We continually hear about the importance of the “Settlement Service Provider” in originating residential mortgage loans. But it seems sometimes that almost everybody involved in a loan transaction is such a company. Is there a list that we can go by to determine who is and who is not a Settlement Service Provider?Click to continue

Vacation Homes Sizzle as Investment Homes Fizzle

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If the National Association of Realtors (NAR) 2014 Investment and Vacation Home Buyers Survey is any indication, the expression “Selling like hotcakes” could easily be replaced with “Selling like vacation homes.” According to NAR, vacation home sales jumped 29.7 percent to an estimated 717,000 last year, up from 553,000 in 2012.Click to continue

Top Mortgage Executives Sound Off on the State of the Industry

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This is the 12th time since 2008 that the Mortgage Bankers Association (MBA) Conference Survey Report & Scorecard survey of senior mortgage banking executives has been conducted and distributed. It is completed twice annually, at the MBA’s National Secondary Market Conference in May and at the MBA’s Annual Convention in October.Click to continue

Eight Tips to Writing Great Copy for Direct Mail

Mailbox/Credit: Comstock Images

When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your ideal prospect. The physical look has to be eye catching enough to catch their attention, but remember “content is king” for a reason. Below are some tips to remember when writing the copy for your direct mail marketing. If you cannot engage your reader, you won’t see the return you are anticipating.Click to continue

Seven Steps to Achieving Great Results From Your Presentations

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The shift from a refi market to purchase market has loan originators out in the marketplace more than ever. As a result, they are making more presentations … or at least they should be! When it comes to getting the most out of this opportunity, there are seven important tips LOs will want to keep in mind when presenting to groups of real estate agents.Click to continue

Motivational Tips for Fostering Successful Leadership Traits

Leadership Pic/Copyright: Getty Images/Credit: Jupiterimages

By now, you have probably read a few books on leadership, management, delegation and tiers, among other topics. But there are still some pieces that are not matching the puzzle you have. What exactly does a good leader do? Exactly that: Lead. You manage time and tasks, but lead people. People don’t want to be managed, people want to be lead … some by the hand, while others by just pointing at the direction they should be heading.Click to continue

Why Your Web site Sucks … and How to Fix It

Thumbs Down/Credit: Medioimages/Photodisc

Your Web site sucks. I say this with a high degree of confidence even though I haven't seen it. And just how can I make such a blanket statement? Because it is generally true of most Web sites. They do, in fact, suck!

Don’t throw in the towel just yet though. You can fix your site. You might even be able to get leads from it for once.Click to continue