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Taking the Lead: Marketing Liberation


Are you tired of relying on real estate agent referrals for your livelihood? It doesn't have to be that way. It shouldn't be that way … there are other ways. In fact, my entire business was built without ever soliciting an agent. You can do the same.

Donuts and coffee
We are told that the key to mortgage success is simple; get the most agents. Grab the donuts, the coffee and pound the pavement kid.Click to continue

Lesson Learned: The Great Recession Ends, but Young Professionals Remain Elusive


In the thralls of the go-go 1990s, young professionals seemed to have it all. Flush with college degrees and the cash from good-paying jobs, the generation not only embraced the American Dream—they built it bigger and better than any previous generation had before. Not content with the quaint Cape Cods and split-level colonials inhabited by their parents and grandparents, the group sprung for McMansions in sprawling suburbs or sophisticated condos in the city.

Then the housing market crashed.Click to continue

Zillow to Host President Obama During Virtual Housing Roundtable Discussion

Zillow Logo

President Barack Obama will answer questions from U.S. homeowners, renters and prospective buyers this Wednesday, Aug. 7, at 10:00 a.m. PDT/1 p.m. EDT in a live-streamed event entitled Zillow Presents: A Better Bargain for Responsible Homeowners: President Obama Answers Your Questions. The event will take place the day after President Obama's housing policy speech in Phoenix. Zillow Inc. will host the President during a virtual housing roundtable discussion.Click to continue

CoreLogic Launches Mobile MLS App


CoreLogic announced the launch of GoMLS 2.0, a mobile productivity application for multiple listing service (MLS) providers. Compatible with any MLS system, GoMLS gives real estate professionals access to in-depth listing and property data from their Apple iPhone, iPad and Google Android devices, plus the ability to extend mobile search functionality to their home buying and selling clients. GoMLS 2.0 introduces a new feature called Home Assist that allows real estate agents and consumers to collaborate remotely on the home search process using their mobile devices.Click to continue

Pursuing Excellence: Do You Know Your Competition?


We talk a lot about generating business. It’s the name of the game. We want more and strategize for more. We think of everything from what are the right tactics, how many do we need, how do we implement them, who are the right referral sources, where do you find them, when you find them, how do you get them to actually want to meet you, how do you develop a relationship that actually generates referrals. We talk, we train, we plan and we prospect, but we may have left out one really, really important component … who is our competition?Click to continue

Using Social Media to Grow Your Business is Something You Can Do


Thanks to the rapid expansion of social media, getting the word out on the Internet about your company or business is easier than ever and is something that you, or someone in your office, can do for free. Facebook, LinkedIn, Twitter and Google+, among others, are all tools you can use without cost right now to interact with new prospects and existing clients as well as to drive those prospects and clients to your Web site.Click to continue

Social Media Reaches the Mortgage Industry


Your customers are active people that want real-time information about the mortgage market. Social networking allows your company to get your message across quickly, and with easy-to-master tools. Merriam Webster defines social media as “Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”Click to continue

Social Media and the Mortgage Biz … Boom or Bust?


To tweet, or not to tweet, that is the question. Whether ‘tis nobler in the mind, to speak one’s mind and to suffer the slings and arrows of outrageous followers, or to take up tweets against a sea of flotsam, and by engaging, win out. To tweet, to Post, to hashtag, to Follow and, by doing so, end the boredom of a thousand re-tweeters.Click to continue

Social Media is Here to Stay

Social Networking Circle Pic

Social media has begun to grow tremendously throughout the business world. A simple video on YouTube can now cross the globe in less than a day. Though companies have begun to test the social media waters, there are countless that have not yet tapped into its true potential. The few that have been able to tap into its potential cannot deny the beneficial impact that social media has on any business.Click to continue

What I Learned Through Social Media

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Early on, something told me I needed to move my business to the Internet. It was the mid-1990s, before the Web really took off, when many of my colleagues and I began using e-mail. Almost instantly, I saw this simple communication device as a means to connect with other professionals and get the word about my business. I started a Friday morning e-mail distribution to a group of real estate agents, writing about things that were happening in real estate and in the mortgage industry—things I thought others would want to know and to keep my name out there.Click to continue