The NMP Blog National Mortgage Professional Magazine
Subscribe

The NMP Blog

Which Matters More: Products, Pricing or Processes?

Submitted by David Lykken on March 29, 2017

A lot of companies focus on products. They try to build a better mousetrap. It makes sense. The product is what people see; it's the tangible thing that they buy. It's what they go shopping for. If you can offer a better product, then you're sure to succeed,... Read More

Exploring the World of Audience Modeling

Submitted by Leah Roling on March 28, 2017
Where will you get your next customer? The idea of using data to create audience profiles to become more customer centric in marketing campaigns should be at the forefront of answering this very question. We need to change the way we think about targeting... Read More

The Story Behind My Number One Best-Selling Book–“My First Home”

Submitted by Shashank Shekhar on March 28, 2017
After years of helping first-time homebuyers with their financing needs to purchase a home I have taken everything I have learned and compiled it into my new book. My First Home: A Step-by-Step Guide to Achieving the Ultimate
American Dream is an... Read More

How Improving Your Business Processes Can Make the World a Better Place

Submitted by David Lykken on March 24, 2017
You might think this is silly at first, or at least a little bit over the top. Business processes are not typically thought of as inspirational. Most people don't look at their lives and think they can fix their problems by streamlining their business... Read More

News From NAMB: March 24, 2017

Submitted by John Councilman on March 24, 2017
You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to... Read More

News From NAMB: March 17, 2017

Submitted by John Councilman on March 17, 2017
You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources. News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to... Read More

TGIM: The Opportunity in Employee Engagement

Submitted by David Lykken on March 15, 2017
I recently game across a statistic in poll that I found utterly shocking: 85 percent of employees in the workforce feel disengaged in their jobs. 85 percent! That's 17 out of every 20 employees! It's easy to see a statistic like this, shrug our shoulders,... Read More

Lead by Listening: Giving Your People a Voice

Submitted by David Lykken on March 10, 2017
When we typically think of a leader, we think of the person everyone else is listening to. Whether its the front man for a band, the quarterback for a football team, or an office manager, the story is the same. The leader calls the shots. The leader gives... Read More

News From NAMB: March 9, 2017

Submitted by John Councilman on March 09, 2017
You may have noticed that News From NAMB is not just links to other media stories but also goes to primary sources.  News From NAMB is different because we find important information that may not be reported elsewhere and we comment on why it is relevant to... Read More

Confidence Comes From Preparation

Submitted by David Lykken on March 07, 2017
Have you ever had the butterflies before giving a speech? Maybe it was in front of a client, a group of employees, or a room full of investors. Whatever the case happened to be, think back on that occasion. How nervous were you to give you presentation? How... Read More