Credit Plus Inc. has released its lead generation product, a pre-screened or credit-based list to enable lenders to pre-qualify mortgage candidates.
Through lead generation, lenders or mortgage brokers are able to identify specific demographics and credit-based information to have a list generated. The data that is provided is scrubbed against the National Do-Not-Call list. Consumers are also able to opt-out of the list. When lenders or brokers utilize the live credit database, they are obligated to send firm offers of credit stating that the consumer is being sent the pre-qualification based upon credit history.
Headquartered in Salisbury, Md., Credit Plus Inc. provides mortgage professionals with credit information and technology. For more information, call (800) 258-3488 or visit www.creditplus.com.