Skip to main content

Princeton Mortgage Debuts Wholesale Division

Oct 19, 2017
Princeton Mortgage is expanding its operations with the opening of a National Call Center in Charleston, S.C., and the July 9 launch of a Mortgage Loan Originator Training Class

Princeton Mortgage, a residential mortgage banker headquartered in Pennington, N.J., has launched a wholesale division, Princeton Mortgage Wholesale.
 
The new division will be based in Pittsburgh and focus initially on the Pennsylvania, New Jersey and Colorado markets. The company expects to expand into Delaware, Florida, Georgia, Maryland and Virginia markets in the coming months.
Matthew Joy, Director of National Wholesale Lending at Princeton Mortgage Wholesale, stated that his company is ready to take on well-established competitors.
 
“A lot of companies focus on exceeding customer expectations or ‘delighting’ the customer,” Joy said. “We are students of the theory that customer loyalty comes from the ease in which it is to do business with us. For example, if a customer has to call customer service and has a ‘wonky’ interaction, it's going to be pretty hard to win back that customer, ever. We'd rather create an environment where the customer never should make that call. That's what we call the ‘effortless experience.’”

 
About the author
Published
Oct 19, 2017
Fed Holds Rates Steady As Economic Growth Stays Solid

Move comes amid mounting pressure, frustration from President Trump

Guild Mortgage To Go Private In $1.3B Deal With Bayview Asset Management

Guild to remain independent post-acquisition, strengthening national retail and servicing strategy

Jun 18, 2025
Rocket Pro And Vetted VA Join Forces

What started as a Facebook group now educates 100K+ veterans monthly — Vetted VA and Rocket Pro working to bring ethics, clarity to a broken system

Jun 17, 2025
MBA Urges Shift To Single Credit Report Model, Citing Cost Savings And Efficiency

MBA says tri-merge credit checks cost lenders up to $100 per loan, doubling since pre-COVID, as industry pushes for a cheaper, single-report model

Jun 16, 2025
Fairway Acquires Hallmark Home Mortgage Through Asset Purchase

Hallmark to become new Fairway division, gets access to Fairway's Fairway's product portfolio, tech, and support resources

Jun 13, 2025
Trigger Leads Bill Clears Senate

Final push now left to House; reconciled bill needed next