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Hello, Patrick H. Seroka
Patrick H. Seroka's Latest Stories
Developing a 2013-Style Communications Strategy for Your Mortgage Company
In yesteryear, your customers had a much easier time of shopping for a mortgage because the options were fewer and there weren’t as many programs to review.
Do You Have a Marketing Problem or a Branding Problem?
There is a traditional and unchallenged approach to brand development that, for quite some time, seemed airtight and struck all the senses of logic, yet is flawed and has lost its effectiveness.
Patrick H. Seroka's Latest Blog Posts
Six Non-Traditional Mortgage Marketing Tactics
Last week, I received a call from prospect who stated he was looking for some new, out of the box, “fresh” ideas to drive sales activity.
Six Blogging Hints That Drive Business
We all hear about the importance of blogging for driving our mortgage business and enhancing our competitive positioning. This is true. Blogging is important for many reasons ...
Does Your Mortgage Company Have a Content Marketing Strategy?
Are you confused by the concept of content marketing, the importance or what it even is? If you are, that’s ok…you’re not alone even by a long shot. Let’s start with a definition.
Does Your Mortgage Company Have a Social Strategy?
I hope not! But how can I say this? You must think I’m crazy right now. So, let me explain ...