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Patrick H. Seroka
Patrick H. Seroka's Latest Blog Posts
Mortgage Marketing: Improving the ROI of PPC
For many mortgage companies I speak with, PPC, or Pay per Click, has become a staple of their marketing efforts. In fact, many mortgage companies put their primary focus on this form of marketing.
Mortgage Companies .... Four Tips on How to Build Your Credibility With Online Communities
As a mortgage company, it is essential to build your credibility with consumers. If you’re not deemed credible, online communities can still gather around your brand, but may not really be your friends.
Mortgage Marketing: Is My Community Manager Qualified?
The title “Community Manager” is popping up all over the place. So you may be asking ... what is a "Community Manager" exactly?
Mortgage Company Marketing: Eight Reasons Why Strategies Fail
Many mortgage companies are still in the process of developing their 2012 strategies. But there is a problem ... many of these strategies fail to achieve the desired outcomes. Why is that?