HomeUnion Launches SFR-Focused Mortgage Broker

December 1, 2015
HomeUnion has announced the launch of HomeUnion Lending Inc., a wholly-owned subsidiary of HomeUnion

HomeUnion has announced the launch of HomeUnion Lending Inc., a wholly-owned subsidiary of HomeUnion. The company also announced that Chris Diaz has been hired to run the new mortgage brokerage. HomeUnion Lending will give SFR investors a mortgage option with a lender dedicated to meeting the needs for SFR investors. These needs include GSE-backed (i.e. Fannie Mae and Freddie Mac) loans when appropriate, the option of using asset-based lending vehicles and, how best to value rental income streams when making a lending decision. If they qualify, investors can take out up to 10 GSE-backed mortgages for investment properties. HomeUnion Lending will also work with other lenders to provide financing to investors who may want to purchase more than 10 houses or need different qualifying guidelines. The new mortgage broker is currently licensed in Alabama, Florida, Indiana, Iowa and Oklahoma, and is expecting to be licensed in another 16 states by then end of the first quarter of 2016.    

“Increasingly, we are seeing SFR investors using leverage through GSE-backed mortgages, a unique benefit for single-family home investors and other asset-based lenders to enhance their return on investment and build geographically-diverse property portfolios,” said Don Ganguly, chief executive officer of HomeUnion. “By starting our own lending company, we’re simplifying the investment process and providing our investors with access to mortgage professionals who specialize in SFR lending and understand the particular needs of investors seeking to use leverage. All of this will allow us to provide superior customer service to SFR investors.”

Diaz brings more than 18 years of industry experience to the company and is responsible for building the infrastructure and running the day-to-day brokerage operations. Prior to joining HomeUnion, Diaz built his own real estate and mortgage company, was a columnist for The Orange County Register and was a district manager with H&R Block Mortgage.

"HomeUnion is providing online data and analytics that help individuals intelligently buy remote SFR properties, and a dedicated SFR financing component adds a new level of customer service that simplifies the process even more,” said Diaz.

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