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If you are trying to use social media to build your mortgage business, the question is no longer, “Why I should create a Fan Page on Facebook?” You know you need a Fan Page. The question now is how?

A client or prospect said, “Let me think about it.” You agreed and have spent several hours calling them to no avail. They have gone radio silent. But you were so sure they wanted to use you for the refi.

LRES has announced that its second annual 5K Cares Walk raised more than $11,500 for five charities.

There is no doubt that social media can be a great tool for producers. However, it is also an effective tool to facilitate the recruiting process as well. We need to start with the fact that networking is the most effective tool a manager can utilize in the recruiting process. Social media provides the medium to accomplish social networking.

The number is staggering and potentially career-ending for mortgage lenders who ignore it: 1,440,000,000. That’s the total number of monthly active users on the social medium Facebook.

With the Northeast Florida housing market showing signs of a strong revitalization, internationally-known author and speaker Jon Gordon spoke to a group of 300-plus real estate professionals at the

Seroka, a certified brand development, digital and strategic communications agency, and

The age of Internet and live transfer generated leads has become saturated. Mortgage professionals are being told they are buying one type of lead and then received something completely different. Since its inception in 2011, the Consumer Financial Protection Bureau (CFPB) has been cleaning house in the financial sector with a keen eye on the mortgage industry.

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