Marketing

San Francisco-based DocuSign has alerted its customers that it has been the target of a phishing attack
San Francisco-based DocuSign has alerted its customers that it has been the target of a phishing attack.   “We confirmed that a malicious third-party had gained temporary access to a separate, non-core system that allows us to communicate service-related announcements to users via e-mail,” said the... Keep Reading....
Equity Prime Mortgage LLC has named Eric Skates vice president of Marketing. In two years of employment, Eric has already managed many initiatives that have been crucial to the growth of the company, including Pardot B2C Marketing Automation Testing and Implementation, Total Expert Co-Marketing... more
​Alterra Home Loans has added a key strategic growth member to its senior management team, as Rene Rodriguez will join the company as its new chief learning officer
Alterra Home Loans has added a key strategic growth member to its senior management team, as Rene Rodriguez will join the company as its new chief learning officer. Rodriguez will take responsibility for growing the company’s sales leadership, as well as implementing a high-performance sales... more
When I was approached about writing an article from the “Millennial” perspective explaining my thoughts on the mortgage industry, buying a house, taking out loans, etc., my response was, “What thoughts?” As shocking (and quite honestly, shameful) as it may seem, I believe this—let’s call it, the... more
Multichannel marketing is the use of several marketing platforms to interact with potential customers
Multichannel marketing is the use of several marketing platforms to interact with potential customers in several ways within the same marketing campaign. For example: Direct Mail + Direct Mail Voice + PURL + E-mail Campaigns would be a multi-channel marketing campaign. Everyone gets a letter. Some... more