Marketing

United Wholesale Mortgage (UWM) has introduced its latest partnership tool, the Client Loyalty Manager, created to further support a mortgage broker’s ability to retain past clients
United Wholesale Mortgage (UWM) has introduced its latest partnership tool, the Client Loyalty Manager, created to further support a mortgage broker’s ability to retain past clients.   “Client retention is a challenge for mortgage brokers, especially with many wholesale lenders having retail... Keep Reading....
When I was approached about writing an article from the “Millennial” perspective explaining my thoughts on the mortgage industry, buying a house, taking out loans, etc., my response was, “What thoughts?” As shocking (and quite honestly, shameful) as it may seem, I believe this—let’s call it, the... more
Multichannel marketing is the use of several marketing platforms to interact with potential customers
Multichannel marketing is the use of several marketing platforms to interact with potential customers in several ways within the same marketing campaign. For example: Direct Mail + Direct Mail Voice + PURL + E-mail Campaigns would be a multi-channel marketing campaign. Everyone gets a letter. Some... more
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has announced a new partnership with eEndorsements
NAMB+ Inc., the for-profit marketing and communications subsidiary of NAMB—The Association of Mortgage Professionals, has teamed up with Massachusetts Mutual Life Insurance Company (MassMutual), the latest NAMB+ Endorsed Provider, on individual disability income insurance (DI) at discounted rates... more
The other day, I witnessed what I would call one of the most pathetic attempts at a sales call I have witnessed in quite some time. I was visiting a new home community and waiting for my appointment to meet the sales rep. Although this builder has their own mortgage and title company, the sales rep... more