Churchill Mortgage has announced Jay McCarthy as its new chief marketing officer, where he will lead the continued development of its messaging and communication strategies across traditional and emerging digital channels. Churchill is a leader in the mortgage industry providing conventional, FHA, VA and USDA residential mortgages across 33 states.
McCarthy joins Churchill with more than 20 years of experience in specialized marketing, advertising, communication and brand management for the broadcasting and entertainment industries. Prior to Churchill, McCarthy founded sagethree, an integrated brand marketing and development company focused on music and media, artist development, management and sponsorship activation. McCarthy’s firm consulted the Pandora.com Playlist Development Algorithm Team as they re-engineered the formula that enables Pandora to target listeners with specific music based on their listening preferences. Prior to founding sagethree, McCarthy was program director for CBS Radio‘s KMLE in Phoenix, as well as regional director of Country Programming for Clear Channel Media + Entertainment.
“The changing dynamic of communicative channels presents a great deal of potential to strengthen the mortgage industry, making this a very exciting time to be involved,” said McCarthy. “It is truly an honor to join a company as respected as Churchill Mortgage and I look forward to supporting their continued growth.”
“New advertising and marketing mediums are transforming how our message is communicated and consumed. Borrowers’ preferences and behavior must be clearly understood in order to maximize our accessibility and transparency,” said Mike Hardwick, president of Churchill Mortgage. “We are excited to welcome Jay to the team and will leverage his more than two decades of experience in developing and delivering targeted messages. His knowledge, determination and proven skills will be instrumental to Churchill’s growth as the mortgage industry continues evolving.”