Sales and Marketing
Coming Up:
More Homebuyer Assistance Programs Skip Income Caps, Accept Repeat Buyers
DPR’s Q3 report identifies 311 programs without income limits and 1,080 without first-time buyer requirements, though funded availability grew more slowly than the overall count
Mortgage Rate Lock-In: More High-Rate Loans, Few Signs Of A Thaw
With 30-year rates above 7% and nearly half of outstanding loans below 4%, originators face a stubborn obstacle to rebuilding repeat-buyer pipelines
UWM Targets The 20%-Down Myth In New Push For Brokers
Mortgage Matchup’s national campaign pitches brokers as a resource for consumers who assume their financing options are limited
Wholesale AEs Don’t Need More Views. They Need More Broker Conversations.
A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers
Assurance Joins Growing Push For Medical Professional Borrowers
MedPro Mortgage+ offers eligible healthcare professionals up to 100% financing without PMI as lenders expand specialty options beyond physicians
For LOs Using AI, More Content Isn’t The Point
Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships
Originators Rank Marketing As Their Biggest Tech Bottleneck
Four OriginatorTech demonstrations showed how vendors are applying AI and automation to content, database outreach, and loan operations
NMP Deep Dive: The AI Workforce
AngelAi demonstrates how AI agents can handle routine mortgage work, increase originator capacity, and reduce operating costs
Lower Launches 1% Down Mortgage With $4,500 Grant Cap
ONE by Lower is available to qualifying first-time and repeat buyers, but borrowers purchasing above $225,000 may need to contribute more than 1%