Sales and Marketing
Coming Up:
Wholesale AEs Don’t Need More Views. They Need More Broker Conversations.
A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers
Assurance Joins Growing Push For Medical Professional Borrowers
MedPro Mortgage+ offers eligible healthcare professionals up to 100% financing without PMI as lenders expand specialty options beyond physicians
For LOs Using AI, More Content Isn’t The Point
Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships
Originators Rank Marketing As Their Biggest Tech Bottleneck
Four OriginatorTech demonstrations showed how vendors are applying AI and automation to content, database outreach, and loan operations
NMP Deep Dive: The AI Workforce
AngelAi demonstrates how AI agents can handle routine mortgage work, increase originator capacity, and reduce operating costs
Lower Launches 1% Down Mortgage With $4,500 Grant Cap
ONE by Lower is available to qualifying first-time and repeat buyers, but borrowers purchasing above $225,000 may need to contribute more than 1%
How Originators Are Getting First-Time Buyers To The Closing Table
Three originators shared their first-time buyer strategies during the latest installment of NMP Ignite
'Come To NEXA': CEO Publicly Courts loanDepot Loan Officers
Mike Kortas calls loanDepot a "sinking ship" on social media while promoting NEXA's recruiting package as the two companies remain embroiled in litigation
Are Sellers Listening? What LOs Should Tell Buyers Before Home Tours
More than half of recent sellers kept recording devices active, and nearly half of those who reviewed the footage said it influenced negotiations