LoyaltyExpress Rebrands as “Volly”

LoyaltyExpress, a provider of SaaS-based lending and marketing automation solutions, has announced that it has renamed the company to Volly. The new platform and name represent the combination of innovative technology and marketing services that improve lending processes and the competitive necessity to deliver time-sensitive, high-impact communications and lending services from loan officers to consumers.

 

“One of the biggest challenges today for bank and mortgage executives is the inability to seamlessly manage end-to-end processes for digital and direct mail marketing, robust customer engagement, and compliant lending requirements,” said Jerry Halbrook, Chief Executive Officer of Volly. “As a result, enterprise-wide processes must currently be cobbled together through multiple vendor technology platforms and service providers.”

 

The Volly Platform includes expansive technology and integrations that dynamically support marketing automation, CRM, point of sale, portfolio retention, digital and direct-mail marketing management.

 

“It’s all about enabling our clients to provide intelligent communications and lending services that are responsive to their consumers,” Halbrook said. “That’s why we chose ‘Power the Journey’ for our corporate tagline. In today’s ultra-competitive lending environment, borrowers demand and expect immediacy throughout the entire lending process–which requires organizations to have one view of each customer’s entire relationship throughout divisions and departments. The Volly Platform will uniquely deliver this seamless experience and comprehensive profile so that each customer’s journey is satisfying and efficient.”

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