Non-QM Lender ClearEdge Taps OptifiNow for CRM Solutions

ClearEdge Lending, a non-QM wholesale mortgage lender, has announced that OptifiNow will provide an intelligent wholesale CRM and marketing automation technology to support its continued growth. The OptifiNow sales and marketing platform was selected by ClearEdge Lending based on their proven ability to deliver solutions that are custom-tailored for wholesale mortgage lenders.

 

OptifiNow will support ClearEdge’s growth initiative by enabling them to better manage and support their broker customers, while executing sophisticated marketing campaigns to mortgage brokers contacts. The platform will integrate data from ClearEdge’s loan origination system (LOS) to provide better visibility into production volume and measure the effectiveness of sales and marketing processes more accurately.

 

“We’re taking a smart approach to growth, and that starts with a well-coordinated sales and marketing process,” said Steve Skolnik, chief executive officer of ClearEdge Lending. “Having gone through a CRM evaluation and implementation previously, we knew what we needed and what to expect from a vendor. OptifiNow met all of our requirements and proved to us that they could deliver. That is why we're confident we made the right choice.”

 

ClearEdge wants to empower their sales team to provide brokers with information about their specialized mortgage products. ClearEdge’s marketing team will use OptifiNow’s integrated e-mail marketing module to create targeted messages and execute a variety of marketing campaigns. Automatic tracking of open rates, click through rates and instant notifications allows account executives to follow up quickly and provide more support. OptifiNow is integrated with ClearEdge’s LOS to provide even greater visibility of broker activity that enhances service delivery and deepens business relationships.

 

“ClearEdge understands the value we bring as an integrated sales and marketing platform,” said John McGee, chief executive officer of OptifiNow. “They have a well-defined process and articulated their needs to us right away. It’s exciting to have a company such as ClearEdge give us the opportunity to work with them and provide a platform that will be central to their growth."

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