Cleveland Cavalier fans can now purchase their favorite team merchandise with the ease of one-click at CavaliersTeamShop.com or while attending games at Rocket Mortgage FieldHouse, thanks to a new partnership with Fast.
This is the first time Fast has partnered with the NBA, providing fans a streamlined one-click checkout service that allows them to buy merchandise without the hassle of navigating through tedious purchases processes that require entering the same information with multiple redirects.
The new technology will be applied in-venue at Rocket Mortgage FieldHouse, utilizing QR codes that will be applied to seat backs in the bowl and on digital signs at the venue concourse. Simply by scanning the QR code, fans will be able to make an instant purchase of the “Item of the Game,” such as a Cavaliers hat or t-shirt, presented by Fast.
"The Cleveland Cavaliers are renowned within the NBA for creating a one-of-a-kind fan experience, and we were eager to partner with them to bring one-click and headless checkout to CavaliersTeamShop.com and Rocket Mortgage FieldHouse," said Domm Holland, CEO and co-founder of Fast. "They are true innovators in fan engagement, and we look forward to making it faster and easier for Cavaliers fans to support their team."
Fast checkout service will also be available to Cavalier fans at home by shopping at CavaliersTeamShop.com or online team shops for AHL Cleveland Monsters and G League Cleveland Charge.
"We know our fans appreciate simplicity and providing a one-click purchase option greatly improves their shopping experience with us,” said Nic Barlage, Cleveland Cavaliers president of business operations. “Whether it be while shopping online at the Team Shop or at the FieldHouse for the discounted 'Item of the Game,' this technology eliminates the burden of executing multiple steps in order to get what you want... We're excited to be the first NBA team to utilize this technology alongside our partners at Fast.”
Fast will also become integrated in a joint marketing initiative that leverages Cavalier social media posts and email campaigns to promote team merchandise. They will also help develop the digital campaign around the upcoming 2022 NBA All-Star Game and week in Cleveland.
The Cavaliers have 27 million followers across all their social media platforms, which is currently ranked as the sixth most followers among all North American professional teams.
