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It Can Defeat You ... or It Can Define You

David Lykken
Jul 11, 2014

Mortgage professionals are facing some of the most challenging times that have ever been faced by the industry. Regulation is increasing rapidly and the economy is still in flux. What is a lender to do?

It's the tough times that reveal who we truly are. In the marketplace, that's the way it works. During a prosperous time, any company can stay afloat. But, during hard times, the great companies will thrive while the mediocre companies go under.

Only you can decide what kind of company yours will be. Your hardships can either defeat you or they can define you.

In a way, you should be grateful for the struggles--they provide clarification. Either you'll crumble under the hardship and have to move on to something else. Or, you'll come out even stronger than you were before.

It's up to you--will you be defeated or defined?

David Lykken is 40-year industry veteran who has been an owner operator of three mortgage banking companies and a software company. As co-founder and managing partner of Mortgage Banking Solutions, David consults on virtually all aspects of mortgage banking with special emphasis executive leadership development, corporate strategic direction and implementation, as well as mergers and acquisitions. A regular contributor on CNBC and Fox Business News, David also hosts a successful weekly radio program, “Lykken on Lending,” that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals. Recently, he started producing one-minute videos called “Today’s Mortgage Minute” that appears on hundreds of television, radio and newspaper Web sites daily across America. He may be reached by phone at (512) 977-9900, ext. 10, or e-mail [email protected] or [email protected]

Jul 11, 2014