Why the digital application experience is now an extension of the loan officer's brand and what lenders can do about it

Battle between Elon Musk and Sam Altman highlights risks around control, data, and incentives as lenders deepen reliance on AI tools

Collaboration focuses on equipping brokers with tools and training to reach first-time and underserved borrowers

New platform focuses on identifying borrower intent and supporting real-time outreach, with implications for recapture and conversion

From logistics to loans: How this FedEx exec took lessons from airbills and applied them to applications

Midwest markets lead in doctor home affordability, with purchase timelines as low as 1–2 years versus 11+ in high-cost states

Lower home sale returns are reshaping borrower equity, concessions, and transaction stability across U.S. markets