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New York Home Sales Remain Strong

National Mortgage Professional
Oct 14, 2001

Marketing Your Services, Marketing Yourself: What to Look for in HiringMark BoersmaMarketing, hiring employees, recruitment Many employers will tell you that experience is the best quality any potential employee can have. They might mention other important characteristics, but always return to the topic of experience. Experience is great, but remember it is something a person can always gain. Foundational values are more difficult to determine and almost impossible to teach an employee. Any experience is a plus, but should be considered only when you determine that foundational values are in place. The following foundational values are a must: ++Honesty ++Good Communication Skills ++Hard Work Ethic ++Good Listening Skills ++Discipline ++Optimism ++Motivation ++Loyalty Many tests exist to help you determine the personality of potential employees. This is quite important when determining how to manage them most effectively, understanding their needs and wants, and learning what motivates them, and how to help them reach their potential. This information is also critical in building a winning business team. What you offer has great value in today's environment. It is something that school and studying cannot provide and reading cannot impart. You have genuine business experience to offer. Do not underestimate how valuable this is in today's market. Thousands of college graduates never receive an opportunity to work in the field they studied. An even greater amount do not receive the best positions, due to a lack of "real-life" experiences that make their education come alive. Emphasize that you are looking for an employee who wants to grow and develop as an individual. You do not want someone who is only interested in earning extra money. If he/she does well, works hard, is patient and follows through on commitments, they will receive financial rewards. Introduce them to co-workers, superiors and systems with which they will be working. Explain the business plan and skills that will be learned. Show that you are committed to his/her success and growth as an individual. I would be remiss not to state that this probably will not work...the first time. Hardly anything works the first time; however, you are in sales and know this better than anyone. Do not give up. You will gain experience and find individuals who will make a difference in your business--something you never thought possible. Mark Boersma is president of Synergy Solutions. He may be reached at (630) 393-9909, e-mail mboersma@synergysolutions.net or visit www.synergysolutions.net.
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