InterBay signs Aikman and Howe for 2007 campaignsMortgagepress.compromotional appearances, national spokesperson, ad campaign
InterBay Funding LLC has announced that National Football League
Hall of Famer Troy Aikman will line up for a second consecutive
year as their national spokesperson and that National Hockey League
Hall of Famer Gordie Howe has signed on as InterBay's Canadian
national spokesperson. Last year, Aikman's popularity helped the
company score big, introducing a growing number of mortgage
professionals to its stated loan programs. Known internationally as
"Mr. Hockey," Howe will appear in a promotional mix that includes
trade ads and special appearances endorsing InterBay's lending
services.
"This year's campaign will showcase Aikman promoting the success
stories of small business owners that have benefited from InterBays
loans," says Thomas Brubaker, InterBay vice president of marketing.
"InterBay offers a series of resources designed to help brokers
learn the business and succeed. Aikman will coach brokers in new
trade ads to 'Get in the Game' and win big in the lucrative small
commercial lending market."
In addition to the ad campaigns, both Aikman and Howe will make
promotional appearances at a number of conferences and events.
"Gordie Howe is one of the greatest hockey players of all-time,
known for his aggressive playing style," says Brubaker. "We're also
impressed with his sustained level of excellence throughout a
career spanning five decades. It's that kind of commitment and
dedication that we pledge to helping brokers win big in small
commercial lending."
In addition to a distinguished record on the field, Aikman has
successfully made the transition from NFL superstar to
entrepreneur. As president of Troy Aikman Enterprises, he presides
over an aggressive business portfolio that includes a car
dealership, NASCAR Nextel Cup racing team, merchandise sales and
real estate.
"As an entrepreneur, I'm very familiar with InterBay's proven
record of investing in dreams and opening doors of opportunity to
thousands of ambitious, now prosperous small business owners," says
Troy Aikman. "It's an honor to represent a company that values
motivation, determination and increasing your chances of
success."
Howe's impact on hockey is remarkable, with 32 pro seasons,
2,589 career points, 1,071 goals, 29 all-star appearances, all-time
regular season scoring champion, all-time game winning goal
champion, and the only athlete in the world to play against players
in every decade of the pro league's existence. His extraordinary
talent and fame helped the NHL expand more than 350 percent during
his tenure and also spawned a new leaguethe World Hockey
Association. When Howe retired from the sport, he held more records
than any team athlete in history.
He is the first player in NHL history to play a major sport with
two sons professionally for seven years, as Howe came out of
retirement in 1973 to team up with them. They won the championship
that year with Mr. Hockey, the MVP at the age of 45 and his son,
Mark, the rookie of the year.
"InterBay is an innovative leader and fulfills a very unique
niche in the marketplace," says Howe. "I'm honored to serve as the
spokesperson for a company that goes above and beyond to support
the growth of small business."
For more information, visit www.interbay.com.
