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Primary Capital debuts new mortgage program

National Mortgage Professional
Jun 27, 2005

Silver Hill leadership brings unique approach to small balance commercial mortgagesMortgagePress.comSilver Hill Financial, Mortgage lending, Broker loyalty Silver Hill Financial is seeing company expansion and impressive business from its growing network of mortgage brokers and correspondents. The company is training and adding 20 new employees every month, and is seeing a 50 percent rate of repeat business from mortgage brokers. The companyfs successes are attributed to its corporate perspective on the commercial mortgage industry, where it has re-engineered the traditional origination process, enabling it to close loans in 30-45 days. By throwing out many preconceived notions about the mortgage lending industry, Silver Hill was able to eliminate several negative attributes commonly associated with lending programs, including lender points, yield maintenance, mandatory lockouts and loan committees. Bringing these changes to a head is Silver Hillfs leadership team, comprised of Joanna Schwartz, managing director; Mike Boggiano, senior vice president and national sales manager; Nina Hamilton, vice president of operations; Jerry Feinstein, director of business development; Salomon Wancier, marketing director; and Brian Wallace, director of training. Silver Hillfs executive leadership boasts a wealth of mortgage industry experience, ensuring the companyfs prosperity with veteran guidance. "When we launched the company in 2003, we sought to assemble a top-notch group of executivesxmany with strong backgrounds from outside the mortgage industry - and build Silver Hill around a fresh approach to small balance commercial lending," said Schwartz. "The approach is centered around a residential-style of underwriting, focusing on commercial loans from $100,000 to $1 million." With an aggressive advertising and marketing campaign to complement its comprehensive broker loyalty program, the company is emphasizing its leadership position in the market. For more information, visit www.silverhillfinancial.com.
Published
Jun 27, 2005
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