ABC announces Product Advisor pricingMortgagePress.comAmerican Brokers Conduit American Brokers Conduit (ABC), the wholesale division of mortgage REIT American Home Mortgage Investment Corporation, announced that its proprietary product search engine, Product Advisor, will now return and display product pricing with every product returned by a search. Product Advisor was designed by ABC to help mortgage brokers quickly and easily match borrowers with products that meet individual loan scenario requirements. In turn, Product Advisor has become a tool for providing increased customer satisfaction, by reducing the amount of time a broker needs to search for loan products. "Product Advisor pricing allows our broker partners to respond quickly to their borrowers and provide them with product and pricing that matches their individual needs," said Lisa Schreiber, executive vice president of ABC. "For the broker, this means the competitive edge they need to build a more responsive, efficient and profitable business. This important enhancement to Product Advisor easily makes our sophisticated product search engine one of the most powerful pricing tools in the industry, and we are proud to offer this distinction to our broker partners." Using the enhanced Product Advisor, brokers will enter their loan criteria as usual, and Product Advisor will search ABC's complete product set. The results returned will include products that meet the entered loan criteria plus product pricing. Brokers will get detailed information including product code, product description, rate, price, P&I payment, and margin (if applicable) for each product that meets the loan criteria entered. For more information, visit www.abconduit.com.
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