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New Jersey industry appointments update - 06/14/2006

National Mortgage Professional
Jun 15, 2006

Morgan Financial implements lead-management systemMortgagePress.comLead management software, Morgan Financial, LeadROI, Webmerge Software Morgan Financial Inc. has announced the launch of LeadROI, a proprietary lead-management/CRM product of Webmerge Software, in its network of 150 offices in 23 states. LeadROI, a mortgage lead and sales force automation software tool, provides an efficient system for handling raw data from lead providers and potential-customer inquiries. LeadROI distributes and tracks the data, enabling Morgan Financial's loan officers and managers to increase sales through customer service efficiencies and determine the credibility of third-party lead providers. Chandler, Ariz.-based Morgan Financial Inc. is a mortgage lending firm, providing funding for residential, commercial and investment properties. For more information, call (480) 889-7600 or visit www.morganlending.com. Webmerge Software is a developer of commercial software applications based in Costa Mesa, Calif. For more information, call (714) 241-0770 or visit www.webmergesoftware.com.
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