Morgan Financial implements lead-management systemMortgagePress.comLead management software, Morgan Financial, LeadROI, Webmerge Software
Morgan Financial Inc. has announced the launch of LeadROI, a
proprietary lead-management/CRM product of Webmerge Software, in
its network of 150 offices in 23 states.
LeadROI, a mortgage lead and sales force automation software
tool, provides an efficient system for handling raw data from lead
providers and potential-customer inquiries. LeadROI distributes and
tracks the data, enabling Morgan Financial's loan officers and
managers to increase sales through customer service efficiencies
and determine the credibility of third-party lead providers.
Chandler, Ariz.-based Morgan Financial Inc. is a mortgage
lending firm, providing funding for residential, commercial and
investment properties. For more information, call (480) 889-7600 or
Webmerge Software is a developer of commercial software
applications based in Costa Mesa, Calif. For more information, call
(714) 241-0770 or visit www.webmergesoftware.com.