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Citigroup announces unified 'Citi' brandMortgagePress.comCitigroup,Citi brand Citigroup Inc. has announced a corporate branding change that will unite its businesses under the name "Citi" and its recognizable red arc design. Beginning in the second quarter of 2007, the company's corporate and investment banking division will use the brand name "Citi," wealth management will use the names "Citi Smith Barney," "Citi Investment Research" and "Citi Private Bank," and alternative investments will use the name "Citi Alternative Investments." In addition, Citigroup plans to sell its trademark red umbrella symbol to The St. Paul Travelers Companies Inc. Citigroup Inc. is a financial services company based in New York. For more information, call (800) 285-3000 or visit www.citigroup.com.