Citigroup announces unified 'Citi' brandMortgagePress.comCitigroup,Citi brand
Citigroup Inc. has announced a corporate branding change that
will unite its businesses under the name "Citi" and its
recognizable red arc design.
Beginning in the second quarter of 2007, the company's corporate
and investment banking division will use the brand name "Citi,"
wealth management will use the names "Citi Smith Barney," "Citi
Investment Research" and "Citi Private Bank," and alternative
investments will use the name "Citi Alternative Investments." In
addition, Citigroup plans to sell its trademark red umbrella symbol
to The St. Paul Travelers Companies Inc.
Citigroup Inc. is a financial services company based in New
York. For more information, call (800) 285-3000 or visit www.citigroup.com.